Moz Local vs Whitespark:Which is more popular?
In September 2026, Whitespark had more branded searches than Moz Local among local SEO platforms worldwide. Whitespark had about 8,170 branded searches, while Moz Local had 1,000. Whitespark made up 10.7% of all local SEO platform searches we track, and Moz Local accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Whitespark appeared in four of the five answers and Moz Local in three. Whitespark was mentioned before Moz Local in every answer.
Who do people search for more?
Whitespark, about 8 searches for every 1 for Moz Local
Who does AI mention more?
Whitespark, mentioned in 4 of 5 answers, Moz Local in 3
Who does AI recommend more?
Whitespark, named ahead of Moz Local in every answer
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moz Local was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Whitespark was listed before Moz Local in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st
Semrush Local2nd- Whitespark3rd
Local Falcon4th
Moz Local5th
Yext6th
Localo7th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use?”
Asked ChatGPT
“What are the best local SEO platforms?”
Asked ChatGPT
“What's the best local SEO platform for local businesses?”
Searched Google, AI Overview
“local seo platforms”
Searched Google, AI Overview
“citation management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Moz Local or Whitespark more popular in search?
This chart shows how often people search Google for Moz Local and Whitespark by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whitespark, Moz Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Local Falcon | Whitespark | Localo | Moz Local | Local Viking | Semrush Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.8% | 9.5% | 6.3% | 0.63% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 37.4% | 38.2% | 11.4% | 7.5% | 0.73% | 2.2% | 1.8% | 0.66% |
| Dec 2025 | 36.7% | 37.5% | 13.2% | 7.4% | 0.6% | 2.6% | 1.4% | 0.65% |
| Jan 2026 | 34.5% | 35.8% | 15.7% | 8.5% | 0.69% | 2.4% | 1.7% | 0.75% |
| Feb 2026 | 34.3% | 38% | 12.8% | 7% | 1.1% | 4.6% | 1.6% | 0.61% |
| Mar 2026 | 31.6% | 40.1% | 13.9% | 7.8% | 1% | 3.4% | 1.5% | 0.69% |
| Apr 2026 | 34.6% | 35.7% | 15.2% | 8.6% | 0.89% | 3.1% | 1.3% | 0.75% |
| May 2026 | 34.7% | 35.8% | 15.3% | 7.1% | 1.3% | 3.7% | 1.3% | 0.76% |
| Jun 2026 | 38.1% | 31.7% | 16.7% | 7.7% | 1.3% | 2.2% | 1.4% | 0.83% |
| Jul 2026 | 36.7% | 30.5% | 19.1% | 7.5% | 1.6% | 2.6% | 1.2% | 0.8% |
| Aug 2026 | 33% | 33.6% | 17.6% | 9.9% | 1.6% | 1.9% | 1.3% | 1.1% |
| Sep 2026 | 35.6% | 29.7% | 19.2% | 10.7% | 1.7% | 1.3% | 0.95% | 0.78% |
How has the Moz Local and Whitespark comparison changed over the last 12 months?
3 findings
- Whitespark was ahead of Moz Local in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moz Local’s share of searches among local SEO platforms worldwide moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 12 months ending September 2026, Whitespark’s share of searches among local SEO platforms worldwide moved from 6.3% to 10.7%, and its estimated monthly branded searches moved from 5.5K to 8.2K.
How did search popularity change for local SEO platforms worldwide in September 2026?
2 changes
In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%.
In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Moz Local’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moz Local
1 branded search term
- moz local
Whitespark
2 branded search terms
- whitespark
- whitespark local seo
Other head-to-heads among local SEO platforms
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