Brandwave

Moz Local vs Semrush Local:Which is more popular?

In September 2026, Moz Local had more branded searches than Semrush Local among local SEO platforms worldwide. Moz Local had about 1,000 branded searches, while Semrush Local had 590. Moz Local made up 1.3% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Semrush Local appeared in four of the five answers and Moz Local in three. Semrush Local was mentioned before Moz Local in every answer.

Among local SEO platforms worldwide in September 2026

Who do people search for more?

Moz Local, about 69% more searches than Semrush Local

Moz Local 1K searchesSemrush Local 590 searches

Who does AI mention more?

Semrush Local, mentioned in 4 of 5 answers, Moz Local in 3

Semrush Local in 4 of 5Moz Local in 3 of 5

Who does AI recommend more?

Semrush Local, named ahead of Moz Local in every answer

Semrush Local first in 4Moz Local never first

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush Local was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moz Local was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush Local was listed before Moz Local in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Semrush Local2nd
  3. Whitespark3rd
  4. Local Falcon4th
  5. Moz Local5th
  6. Yext6th
  7. Localo7th
  8. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Moz Local or Semrush Local more popular in search?

This chart shows how often people search Google for Moz Local and Semrush Local by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.

Moz Local and Semrush Local among local SEO platforms worldwide, by month

Share of searches by month for Moz Local, Semrush Local. The figures are in the table below the chart.

View monthly share of searches table
MonthYextBrightLocalLocal FalconWhitesparkLocaloMoz LocalLocal VikingSemrush Local
Oct 202546.7%31.8%9.5%6.3%0.63%2.8%1.5%0.83%
Nov 202537.4%38.2%11.4%7.5%0.73%2.2%1.8%0.66%
Dec 202536.7%37.5%13.2%7.4%0.6%2.6%1.4%0.65%
Jan 202634.5%35.8%15.7%8.5%0.69%2.4%1.7%0.75%
Feb 202634.3%38%12.8%7%1.1%4.6%1.6%0.61%
Mar 202631.6%40.1%13.9%7.8%1%3.4%1.5%0.69%
Apr 202634.6%35.7%15.2%8.6%0.89%3.1%1.3%0.75%
May 202634.7%35.8%15.3%7.1%1.3%3.7%1.3%0.76%
Jun 202638.1%31.7%16.7%7.7%1.3%2.2%1.4%0.83%
Jul 202636.7%30.5%19.1%7.5%1.6%2.6%1.2%0.8%
Aug 202633%33.6%17.6%9.9%1.6%1.9%1.3%1.1%
Sep 202635.6%29.7%19.2%10.7%1.7%1.3%0.95%0.78%

How has the Moz Local and Semrush Local comparison changed over the last 12 months?

3 findings
  • Moz Local was ahead of Semrush Local in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moz Local’s share of searches among local SEO platforms worldwide moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1K.
  • Across the 12 months ending September 2026, Semrush Local’s share of searches among local SEO platforms worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for local SEO platforms worldwide in September 2026?

2 changes

  1. In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%.

  2. Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moz Local’s and Semrush Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moz Local

1 branded search term

  • moz local

Semrush Local

1 branded search term

  • semrush local

How the Brand Demand Index is measured

Other head-to-heads among local SEO platforms

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