Megaphone vs Spotify Ad Studio:Which is more popular by branded search?
In August 2026, Megaphone had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Megaphone was estimated to have 165K branded searches compared to Spotify Ad Studio’s 1.3K, and held a 51.8% Share of Search versus Spotify Ad Studio’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Megaphone or Spotify Ad Studio?
Compare the platforms that sell and buy podcast ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Megaphone, Spotify Ad Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Megaphone | RedCircle | Podbean | Acast | Spotify Ad Studio |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 27.9% | 12.6% | 8.3% | 0.73% |
| Nov 2025 | 48.1% | 26.7% | 14.6% | 9.7% | 0.85% |
| Dec 2025 | 50.3% | 27.9% | 12.6% | 8.3% | 0.88% |
| Jan 2026 | 47.4% | 32% | 11.9% | 7.8% | 0.83% |
| Feb 2026 | 47.5% | 32% | 11.9% | 7.8% | 0.83% |
| Mar 2026 | 45% | 30.4% | 13.8% | 9% | 1.8% |
| Apr 2026 | 47.5% | 32.1% | 11.9% | 7.8% | 0.69% |
| May 2026 | 47.6% | 32% | 11.9% | 7.8% | 0.69% |
| Jun 2026 | 46.7% | 31.7% | 11.6% | 9.4% | 0.66% |
| Jul 2026 | 47.5% | 32.1% | 11.8% | 7.8% | 0.84% |
| Aug 2026 | 51.8% | 28.8% | 10.5% | 8.5% | 0.41% |
| Sep 2026 | — | — | — | — | — |
How has the Megaphone and Spotify Ad Studio comparison changed over the last 12 months?
3 findings
- Megaphone was ahead of Spotify Ad Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among podcast advertising platforms worldwide moved from 50.4% to 51.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide moved from 0.73% to 0.41%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
How did search popularity change for podcast advertising platforms worldwide in August 2026?
2 changes
In August 2026, Megaphone gained estimated Share of Search among podcast advertising platforms worldwide, from 47.5% to 51.8%.
Estimated monthly branded searches for Spotify Ad Studio worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Megaphone’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Megaphone
1 branded search term
- megaphone
Spotify Ad Studio
1 branded search term
- spotify ad studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.