Localo vs Whitespark:Which is more popular by branded search?
In August 2026, Whitespark had more branded searches than Localo among local SEO platforms worldwide. Whitespark was estimated to have 6.7K branded searches compared to Localo’s 1.8K, and held a 15.9% Share of Search versus Localo’s 4.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Localo or Whitespark?
Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whitespark, Localo. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Local Falcon | Whitespark | Localo | Local Viking |
|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 15.6% | 12.9% | 3.5% | 3.1% |
| Nov 2025 | 64.9% | 15.6% | 12.8% | 3.6% | 3% |
| Dec 2025 | 63.7% | 18.7% | 12.6% | 2.6% | 2.3% |
| Jan 2026 | 59.5% | 21.1% | 14.2% | 2.5% | 2.8% |
| Feb 2026 | 64.5% | 17.6% | 12% | 3.1% | 2.8% |
| Mar 2026 | 63.8% | 18.5% | 12.4% | 2.8% | 2.4% |
| Apr 2026 | 59.4% | 21.2% | 14.4% | 2.9% | 2.1% |
| May 2026 | 60.5% | 21.7% | 12.1% | 3.5% | 2.2% |
| Jun 2026 | 55.8% | 24.6% | 13.6% | 3.5% | 2.5% |
| Jul 2026 | 52.4% | 28.4% | 13% | 4.2% | 2% |
| Aug 2026 | 53.9% | 23.8% | 15.9% | 4.3% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Localo and Whitespark comparison changed over the last 12 months?
3 findings
- Whitespark was ahead of Localo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
- Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches moved from 5.5K to 6.7K.
How did search popularity change for local SEO platforms worldwide in August 2026?
2 changes
In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.
Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Localo’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Localo
17 branded search terms
- localo ai
- localo alternative
- localo black friday
- localo free
- localo free checker
- localo gmb
- localo ia
- localo local rank checker
- localo local seo
- localo login
- localo pricing
- localo rank checker
- localo ranking
- localo seo
- localo site
- localo tool
- localo.com
Whitespark
2 branded search terms
- whitespark
- whitespark local seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.