Localo vs Moz Local:Which is more popular?
In September 2026, Localo had more branded searches than Moz Local among local SEO platforms worldwide. Localo had about 1,260 branded searches, while Moz Local had 1,000. Localo made up 1.7% of all local SEO platform searches we track, and Moz Local accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Moz Local appeared in three of the five answers and Localo in one. Moz Local was mentioned before Localo in every answer that named either.
Who do people search for more?
Localo, about 26% more searches than Moz Local
Who does AI mention more?
Moz Local, mentioned in 3 of 5 answers, Localo in 1
Who does AI recommend more?
Moz Local, named ahead of Localo in 3 of 3 answers
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moz Local was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Localo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moz Local was listed before Localo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st
Semrush Local2nd
Whitespark3rd
Local Falcon4th- Moz Local5th
Yext6th- Localo7th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use?”
Asked ChatGPT
“What are the best local SEO platforms?”
Asked ChatGPT
“What's the best local SEO platform for local businesses?”
Searched Google, AI Overview
“local seo platforms”
Searched Google, AI Overview
“citation management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Localo or Moz Local more popular in search?
This chart shows how often people search Google for Localo and Moz Local by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Localo, Moz Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Local Falcon | Whitespark | Localo | Moz Local | Local Viking | Semrush Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.8% | 9.5% | 6.3% | 0.63% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 37.4% | 38.2% | 11.4% | 7.5% | 0.73% | 2.2% | 1.8% | 0.66% |
| Dec 2025 | 36.7% | 37.5% | 13.2% | 7.4% | 0.6% | 2.6% | 1.4% | 0.65% |
| Jan 2026 | 34.5% | 35.8% | 15.7% | 8.5% | 0.69% | 2.4% | 1.7% | 0.75% |
| Feb 2026 | 34.3% | 38% | 12.8% | 7% | 1.1% | 4.6% | 1.6% | 0.61% |
| Mar 2026 | 31.6% | 40.1% | 13.9% | 7.8% | 1% | 3.4% | 1.5% | 0.69% |
| Apr 2026 | 34.6% | 35.7% | 15.2% | 8.6% | 0.89% | 3.1% | 1.3% | 0.75% |
| May 2026 | 34.7% | 35.8% | 15.3% | 7.1% | 1.3% | 3.7% | 1.3% | 0.76% |
| Jun 2026 | 38.1% | 31.7% | 16.7% | 7.7% | 1.3% | 2.2% | 1.4% | 0.83% |
| Jul 2026 | 36.7% | 30.5% | 19.1% | 7.5% | 1.6% | 2.6% | 1.2% | 0.8% |
| Aug 2026 | 33% | 33.6% | 17.6% | 9.9% | 1.6% | 1.9% | 1.3% | 1.1% |
| Sep 2026 | 35.6% | 29.7% | 19.2% | 10.7% | 1.7% | 1.3% | 0.95% | 0.78% |
How has the Localo and Moz Local comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Localo took it in September 2026.
- Across the 12 months ending September 2026, Localo’s share of searches among local SEO platforms worldwide moved from 0.63% to 1.7%, and its estimated monthly branded searches moved from 550 to 1.3K.
- Across the 12 months ending September 2026, Moz Local’s share of searches among local SEO platforms worldwide moved from 2.8% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for local SEO platforms worldwide in September 2026?
2 changes
In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%.
In September 2026, Localo rose from 6th to 5th among local SEO platforms worldwide.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Localo’s and Moz Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among local SEO platforms
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