LifeProof vs Tarkett:Which is more popular?
In September 2026, Tarkett had more branded searches than LifeProof among vinyl and laminate flooring brands worldwide. Tarkett had about 74,000 branded searches, while LifeProof had 12,100. Tarkett made up 29.2% of all vinyl and laminate flooring brand searches we track, and LifeProof accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, LifeProof appeared in three of the five answers and Tarkett in none.
Who do people search for more?
Tarkett, about 6 searches for every 1 for LifeProof
Who does AI mention more?
LifeProof, mentioned in 3 of 5 answers, Tarkett in 0
Who does AI recommend more?
LifeProof, the only one of the two named
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LifeProof was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tarkett did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
COREtec1st- Mohawk2nd
- Shaw Floors3rd
Pergo4th- LifeProof5th
Karndean6th
Quick-Step7th- Tarkett–
Gerflor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand for a home renovation?”
Searched Google, AI Overview
“vinyl flooring brands”
Searched Google, AI Overview
“laminate flooring brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is LifeProof or Tarkett more popular in search?
This chart shows how often people search Google for LifeProof and Tarkett by name. Each line represents a brand's share of searches for all nine vinyl and laminate flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tarkett, LifeProof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Gerflor | Pergo | Shaw Floors | Mohawk | Karndean | LifeProof | Quick-Step |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 16% | 15.4% | 8.5% | 10.3% | 6.9% | 5.6% | 5.6% | 3.3% |
| Nov 2025 | 29.9% | 16.9% | 16.4% | 7.3% | 9% | 6% | 4.9% | 6% | 3.5% |
| Dec 2025 | 29% | 15.8% | 15.9% | 8.7% | 8.7% | 7.1% | 4.7% | 7.1% | 3% |
| Jan 2026 | 27.8% | 17% | 15.2% | 8.3% | 10.2% | 6.8% | 5.6% | 5.6% | 3.7% |
| Feb 2026 | 29.3% | 16.6% | 16.1% | 7.2% | 8.8% | 8.8% | 4.8% | 4.8% | 3.6% |
| Mar 2026 | 27.5% | 19.1% | 15.1% | 10.1% | 8.2% | 6.8% | 5.5% | 4.5% | 3.3% |
| Apr 2026 | 28.5% | 16.1% | 15.6% | 12.8% | 8.5% | 7% | 4.7% | 3.8% | 3.1% |
| May 2026 | 23.7% | 16.4% | 15.9% | 19.4% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% |
| Jun 2026 | 25.7% | 16.6% | 14.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.2% | 3.1% |
| Jul 2026 | 28.1% | 18.2% | 15.4% | 10.3% | 8.4% | 6.9% | 4.6% | 4.6% | 3.6% |
| Aug 2026 | 29.1% | 18.9% | 13% | 8.7% | 8.7% | 7.1% | 5.8% | 4.8% | 3.8% |
| Sep 2026 | 29.2% | 16.5% | 16% | 8.8% | 8.8% | 7.1% | 4.8% | 4.8% | 4% |
How has the LifeProof and Tarkett comparison changed over the last 12 months?
3 findings
- Tarkett was ahead of LifeProof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Tarkett’s share of searches among vinyl and laminate flooring brands worldwide moved from 28.2% to 29.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
2 changes
Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026.
LifeProof’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LifeProof’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vinyl and laminate flooring brands
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