How popular isLifeProof?
In September 2026, people searched for LifeProof by name about 12,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 4.8% of all global vinyl and laminate flooring brand searches, placing LifeProof eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, LifeProof appeared in three of the five answers and was the fifth most recommended of the nine.
LifeProof is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.
- TarkettShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
COREtecShare of searches 16.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GerflorShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PergoShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th- LifeProofShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LifeProof was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LifeProof is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- COREtec1st
- Mohawk2nd
- Shaw Floors3rd
- Pergo4th
- LifeProof5th
Karndean6th
Quick-Step7th- Tarkett–
- Gerflor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand for a home renovation?”
Searched Google, AI Overview
“vinyl flooring brands”
Searched Google, AI Overview
“laminate flooring brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which vinyl and laminate flooring brands compete with LifeProof?
Share of searches by month for Tarkett, COREtec, Gerflor, Pergo, Shaw Floors, Mohawk, Karndean, LifeProof, Quick-Step. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Gerflor | Pergo | Shaw Floors | Mohawk | Karndean | LifeProof | Quick-Step |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 16% | 15.4% | 8.5% | 10.3% | 6.9% | 5.6% | 5.6% | 3.3% |
| Nov 2025 | 29.9% | 16.9% | 16.4% | 7.3% | 9% | 6% | 4.9% | 6% | 3.5% |
| Dec 2025 | 29% | 15.8% | 15.9% | 8.7% | 8.7% | 7.1% | 4.7% | 7.1% | 3% |
| Jan 2026 | 27.8% | 17% | 15.2% | 8.3% | 10.2% | 6.8% | 5.6% | 5.6% | 3.7% |
| Feb 2026 | 29.3% | 16.6% | 16.1% | 7.2% | 8.8% | 8.8% | 4.8% | 4.8% | 3.6% |
| Mar 2026 | 27.5% | 19.1% | 15.1% | 10.1% | 8.2% | 6.8% | 5.5% | 4.5% | 3.3% |
| Apr 2026 | 28.5% | 16.1% | 15.6% | 12.8% | 8.5% | 7% | 4.7% | 3.8% | 3.1% |
| May 2026 | 23.7% | 16.4% | 15.9% | 19.4% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% |
| Jun 2026 | 25.7% | 16.6% | 14.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.2% | 3.1% |
| Jul 2026 | 28.1% | 18.2% | 15.4% | 10.3% | 8.4% | 6.9% | 4.6% | 4.6% | 3.6% |
| Aug 2026 | 29.1% | 18.9% | 13% | 8.7% | 8.7% | 7.1% | 5.8% | 4.8% | 3.8% |
| Sep 2026 | 29.2% | 16.5% | 16% | 8.8% | 8.8% | 7.1% | 4.8% | 4.8% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 74K | 0% | +0.1 points | |
| 2, held 2nd | 16.5% | 41.9K | -12.5% | -2.3 points | |
| 3, held 3rd | 16% | 40.5K | +22.4% | +3 points | |
| 4, held 4th | 8.8% | 22.2K | 0% | 0 points | |
| 5, held 5th | 8.8% | 22.2K | 0% | 0 points | |
| 6, held 6th | 7.1% | 18.1K | 0% | 0 points | |
| 7, held 7th | 4.8% | 12.1K | -18.2% | -1 points | |
| 8, held 8th | 4.8% | 12.1K | 0% | 0 points | |
| 9, held 9th | 4% | 10.2K | +5.2% | +0.2 points |
1.Tarkett
29.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
COREtec16.5%
Held 2nd. 41.9K estimated branded searches, -12.5% vs prior month. Share -2.3 points.
3.
Gerflor16%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +3 points.
4.
Pergo8.8%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.Mohawk
7.1%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Karndean4.8%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.8%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 9th. 10.2K estimated branded searches, +5.2% vs prior month. Share +0.2 points.
Compare popularity between LifeProof and its closest rivals
Every comparison with LifeProof
8 comparisons
How has branded search demand for LifeProof changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LifeProof worldwide fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide decreased from 5.6% to 4.8%.
- Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide peaked at 7.1% in December 2025 and was lowest at 3.8% in April 2026.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
6 changes
In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%.
In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%.
In September 2026, Karndean lost share of searches among vinyl and laminate flooring brands worldwide, from 5.8% to 4.8%.
Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026.
Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026.
Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.
How are LifeProof’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using LifeProof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lifeproof
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