Karndean vs LifeProof:Which is more popular?
In September 2026, Karndean and LifeProof were level in searches among vinyl and laminate flooring brands worldwide, with an estimated 12.1K branded searches each, at 4.8% of the total each. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, LifeProof appeared in three of the five answers and Karndean in two. LifeProof was mentioned before Karndean in two out of three answers that named either.
Who do people search for more?
Karndean and LifeProof are searched for about as often as each other.
Who does AI mention more?
LifeProof, mentioned in 3 of 5 answers, Karndean in 2
Who does AI recommend more?
LifeProof, named ahead of Karndean in 2 of 3 answers
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LifeProof was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Karndean was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LifeProof was listed before Karndean in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
COREtec1st- Mohawk2nd
- Shaw Floors3rd
Pergo4th- LifeProof5th
Karndean6th
Quick-Step7th- Tarkett–
Gerflor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mohawk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- COREtec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shaw Floors4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LifeProof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quick-Step3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karndean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerflor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand for a home renovation?”
Searched Google, AI Overview
“vinyl flooring brands”
Searched Google, AI Overview
“laminate flooring brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Karndean or LifeProof more popular in search?
This chart shows how often people search Google for Karndean and LifeProof by name. Each line represents a brand's share of searches for all nine vinyl and laminate flooring brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Karndean, LifeProof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tarkett | COREtec | Gerflor | Pergo | Shaw Floors | Mohawk | Karndean | LifeProof | Quick-Step |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 16% | 15.4% | 8.5% | 10.3% | 6.9% | 5.6% | 5.6% | 3.3% |
| Nov 2025 | 29.9% | 16.9% | 16.4% | 7.3% | 9% | 6% | 4.9% | 6% | 3.5% |
| Dec 2025 | 29% | 15.8% | 15.9% | 8.7% | 8.7% | 7.1% | 4.7% | 7.1% | 3% |
| Jan 2026 | 27.8% | 17% | 15.2% | 8.3% | 10.2% | 6.8% | 5.6% | 5.6% | 3.7% |
| Feb 2026 | 29.3% | 16.6% | 16.1% | 7.2% | 8.8% | 8.8% | 4.8% | 4.8% | 3.6% |
| Mar 2026 | 27.5% | 19.1% | 15.1% | 10.1% | 8.2% | 6.8% | 5.5% | 4.5% | 3.3% |
| Apr 2026 | 28.5% | 16.1% | 15.6% | 12.8% | 8.5% | 7% | 4.7% | 3.8% | 3.1% |
| May 2026 | 23.7% | 16.4% | 15.9% | 19.4% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% |
| Jun 2026 | 25.7% | 16.6% | 14.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.2% | 3.1% |
| Jul 2026 | 28.1% | 18.2% | 15.4% | 10.3% | 8.4% | 6.9% | 4.6% | 4.6% | 3.6% |
| Aug 2026 | 29.1% | 18.9% | 13% | 8.7% | 8.7% | 7.1% | 5.8% | 4.8% | 3.8% |
| Sep 2026 | 29.2% | 16.5% | 16% | 8.8% | 8.8% | 7.1% | 4.8% | 4.8% | 4% |
How has the Karndean and LifeProof comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Karndean took it in March 2026.
- Across the 12 months ending September 2026, Karndean’s share of searches among vinyl and laminate flooring brands worldwide moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, LifeProof’s share of searches among vinyl and laminate flooring brands worldwide moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?
2 changes
In September 2026, Karndean lost share of searches among vinyl and laminate flooring brands worldwide, from 5.8% to 4.8%.
LifeProof’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Karndean’s and LifeProof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vinyl and laminate flooring brands
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