Levington vs Osmocote:Which is more popular?
In September 2026, Osmocote had more branded searches than Levington among fertiliser brands worldwide. Osmocote had about 22,200 branded searches, while Levington had 1,740. Osmocote made up 30.6% of all fertiliser brand searches we track, and Levington accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, Osmocote appeared in two of the five answers and Levington in none.
Who do people search for more?
Osmocote, about 13 searches for every 1 for Levington
Who does AI mention more?
Osmocote, mentioned in 2 of 5 answers, Levington in 0
Who does AI recommend more?
Osmocote, the only one of the two named
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Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Osmocote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Levington did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Levington or Osmocote more popular in search?
This chart shows how often people search Google for Levington and Osmocote by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Osmocote, Levington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Levington sells other things too, so only its searches that name this product count here, like “tomorite”.
How has the Levington and Osmocote comparison changed over the last 12 months?
3 findings
- Osmocote was ahead of Levington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levington’s share of searches among fertiliser brands worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 760 to 1.7K.
- Across the 12 months ending September 2026, Osmocote’s share of searches among fertiliser brands worldwide moved from 35% to 30.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for fertiliser brands worldwide in September 2026?
3 changes
In September 2026, Osmocote overtook Miracle-Gro to become the leader among fertiliser brands worldwide, with 30.6% of the searches.
In September 2026, Espoma overtook Levington to rank 6th among fertiliser brands worldwide, with 5% of the searches.
In September 2026, Levington lost share of searches among fertiliser brands worldwide, from 6% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Levington’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fertiliser brands
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