Lems vs Wildling Shoes:Which is more popular by branded search?
In August 2026, Lems had more branded searches than Wildling Shoes among barefoot and minimalist shoe brands worldwide. Lems was estimated to have 86.1K branded searches compared to Wildling Shoes’ 27.5K, and held an 11.4% Share of Search versus Wildling Shoes’ 3.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lems or Wildling Shoes?
Compare brands specializing in barefoot and minimalist footwear through worldwide branded search demand. The set covers brand-level interest across their footwear ranges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lems, Wildling Shoes. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivobarefoot | Xero Shoes | Lems | Be Lenka | Wildling Shoes | Freet |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 19.1% | 10.3% | 11.7% | 3.7% | 0.55% |
| Nov 2025 | 55% | 18.7% | 11.1% | 11.8% | 3% | 0.42% |
| Dec 2025 | 57.8% | 16.8% | 14.1% | 8.7% | 2.2% | 0.44% |
| Jan 2026 | 59.4% | 17% | 11.6% | 8.8% | 2.7% | 0.46% |
| Feb 2026 | 56.6% | 19% | 12% | 8.2% | 3.7% | 0.52% |
| Mar 2026 | 57.4% | 17% | 10.3% | 8.7% | 6% | 0.52% |
| Apr 2026 | 62.2% | 17% | 8.4% | 8.6% | 3.3% | 0.58% |
| May 2026 | 58.7% | 19.7% | 9.6% | 8.3% | 3.1% | 0.57% |
| Jun 2026 | 59.2% | 19.6% | 9.4% | 8.1% | 3% | 0.64% |
| Jul 2026 | 59.4% | 20.2% | 9.8% | 7% | 3.1% | 0.59% |
| Aug 2026 | 55.4% | 19.1% | 11.4% | 9.8% | 3.6% | 0.63% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lems and Wildling Shoes comparison changed over the last 12 months?
3 findings
- Lems was ahead of Wildling Shoes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lems’ estimated Share of Search among barefoot and minimalist shoe brands worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 75.3K to 86.1K.
- Across the 11 months ending August 2026, Wildling Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 27.4K to 27.5K.
How did search popularity change for barefoot and minimalist shoe brands worldwide in August 2026?
2 changes
In August 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 9.8% to 11.4%.
In August 2026, Wildling Shoes gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 3.1% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Lems’ and Wildling Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lems
4 branded search terms
- lems boots
- lems footwear
- lems shoes
- lemsshoes
Wildling Shoes
4 branded search terms
- wildling barefoot
- wildling footwear
- wildling shoes
- wildlings shoes
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