Brandwave

How popular isWildling Shoes in search?

In August 2026, there were an estimated 27.5K branded searches for Wildling Shoes worldwide which held steady over the last 11 months. Wildling Shoes holds 3.6% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 5th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vivobarefoot55.4%
  2. Xero Shoes19.1%
  3. Lems11.4%
  4. Be Lenka9.8%
  5. Wildling Shoes3.6%
  6. Freet0.63%
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Which barefoot and minimalist shoe brands compete with Wildling Shoes?

Wildling Shoes against barefoot and minimalist shoe brands worldwide, by month

Share of Search by month for Vivobarefoot, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.

View monthly share of search table
MonthVivobarefootXero ShoesLemsBe LenkaWildling ShoesFreet
Oct 202554.7%19.1%10.3%11.7%3.7%0.55%
Nov 202555%18.7%11.1%11.8%3%0.42%
Dec 202557.8%16.8%14.1%8.7%2.2%0.44%
Jan 202659.4%17%11.6%8.8%2.7%0.46%
Feb 202656.6%19%12%8.2%3.7%0.52%
Mar 202657.4%17%10.3%8.7%6%0.52%
Apr 202662.2%17%8.4%8.6%3.3%0.58%
May 202658.7%19.7%9.6%8.3%3.1%0.57%
Jun 202659.2%19.6%9.4%8.1%3%0.64%
Jul 202659.4%20.2%9.8%7%3.1%0.59%
Aug 202655.4%19.1%11.4%9.8%3.6%0.63%
Sep 2026——————
  1. held 1st · 418K estimated branded searches · -2.6% vs prior month · -4 points

  2. 2.Xero Shoes

    19.1%

    held 2nd · 144K estimated branded searches · -1% vs prior month · -1.1 points

  3. 3.Lems

    11.4%

    held 3rd · 86.1K estimated branded searches · +22.3% vs prior month · +1.7 points

  4. 4.Be Lenka

    9.8%

    held 4th · 73.7K estimated branded searches · +46.5% vs prior month · +2.8 points

  5. held 5th · 27.5K estimated branded searches · +22.1% vs prior month · +0.5 points

  6. 6.Freet

    0.63%

    held 6th · 4.7K estimated branded searches · +11.8% vs prior month · 0 points

Compare search popularity between Wildling Shoes and its closest rivals

How has branded search demand for Wildling Shoes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wildling Shoes worldwide held steady, from 27.4K to 27.5K.
  • Across the 11 months ending August 2026, Wildling Shoes’ estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 6% in March 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for barefoot and minimalist shoe brands worldwide in August 2026?

  1. In August 2026, Be Lenka gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 7% to 9.8%.

  2. In August 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 9.8% to 11.4%.

  3. In August 2026, Wildling Shoes gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 3.1% to 3.6%.

  4. In August 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 59.4% to 55.4%.

  5. In August 2026, Xero Shoes lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 20.2% to 19.1%.

  6. Estimated monthly branded searches for Freet worldwide rose 17% over 11 measured months, from 4K to 4.7K in August 2026.

How is Wildling Shoes measured?

Brandwave collects information about searches that people make online using Wildling Shoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • wildling barefoot
  • wildling footwear
  • wildling shoes
  • wildlings shoes

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How the Brand Demand Index is measured

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