Kotobukiya vs McFarlane:Which is more popular by branded search?
In August 2026, Kotobukiya and McFarlane were level on Share of Search among collectible figure brands worldwide, with an estimated 49.5K branded searches each, at 4.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kotobukiya or McFarlane?
Compare the collectible figure brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kotobukiya, McFarlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Funko | Hot Toys | NECA | Sideshow | Kotobukiya | McFarlane |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 9% | 7.4% | 4.1% | 4.1% |
| Nov 2025 | 65.5% | 16.1% | 7.2% | 5.9% | 2.7% | 2.7% |
| Dec 2025 | 65.1% | 16% | 7.2% | 5.9% | 2.6% | 3.2% |
| Jan 2026 | 57.3% | 21% | 6.3% | 6.3% | 2.8% | 6.3% |
| Feb 2026 | 54.7% | 20% | 9% | 7.4% | 4% | 4.9% |
| Mar 2026 | 51.8% | 18.9% | 10.4% | 8.5% | 4.7% | 5.7% |
| Apr 2026 | 46% | 25.2% | 9.3% | 9.3% | 4.1% | 6.2% |
| May 2026 | 50.6% | 22.6% | 8.3% | 8.3% | 4.6% | 5.6% |
| Jun 2026 | 49.7% | 22.2% | 10% | 8.2% | 5.5% | 4.5% |
| Jul 2026 | 44.1% | 24.1% | 10.8% | 8.9% | 7.3% | 4.9% |
| Aug 2026 | 45.9% | 30.7% | 7.6% | 7.6% | 4.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kotobukiya and McFarlane comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kotobukiya took it in June 2026.
- Across the 11 months ending August 2026, Kotobukiya’s estimated Share of Search among collectible figure brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among collectible figure brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for collectible figure brands worldwide in August 2026?
2 changes
In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.
In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kotobukiya’s and McFarlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kotobukiya
1 branded search term
- kotobukiya
McFarlane
1 branded search term
- mcfarlane
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