How popular isGood Smile Company?
In September 2026, people searched for Good Smile Company by name about 110,000 times worldwide, a 48.6% increase from the previous year. These searches made up 8.8% of all global collectible figure brand searches, placing Good Smile Company third out of seven brands. When we asked both ChatGPT and Google AI Overviews about collectible figure brands, Good Smile Company appeared in three of the four answers and was the most recommended of the seven.
Good Smile Company is the third most searched of 7 competitors and the most recommended in AI answers.
FunkoShare of searches 44.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Hot ToysShare of searches 24.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Good Smile CompanyShare of searches 8.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
NECAShare of searches 7.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
SideshowShare of searches 7.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
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Top collectible figure brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Good Smile Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Good Smile Company is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Good Smile Company1st
- Hot Toys2nd
- Funko3rd
- NECA4th
McFarlane5th- Kotobukiya6th
- Sideshow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funko3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Good Smile Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hot Toys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NECA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sideshow1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kotobukiya1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McFarlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about collectible figure brands
4 answers
Asked ChatGPT
“Which collectible figure brand should I buy?”
Asked ChatGPT
“What are the best collectible figure brands?”
Asked ChatGPT
“What's the best collectible figure brand for display shelves?”
Searched Google, AI Overview
“collectible figures”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“display figures”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which collectible figure brands compete with Good Smile Company?
Share of searches by month for Funko, Hot Toys, Good Smile Company, NECA, Sideshow, Kotobukiya, McFarlane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funko | Hot Toys | Good Smile Company | NECA | Sideshow | Kotobukiya | McFarlane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19% | 5.7% | 8.5% | 7% | 3.8% | 3.8% |
| Nov 2025 | 61.8% | 15.2% | 5.6% | 6.8% | 5.6% | 2.5% | 2.5% |
| Dec 2025 | 62.1% | 15.3% | 4.6% | 6.8% | 5.6% | 2.5% | 3.1% |
| Jan 2026 | 54.5% | 19.9% | 4.9% | 6% | 6% | 2.7% | 6% |
| Feb 2026 | 50.9% | 18.6% | 6.9% | 8.4% | 6.9% | 3.8% | 4.6% |
| Mar 2026 | 47.7% | 17.4% | 7.9% | 9.5% | 7.9% | 4.3% | 5.3% |
| Apr 2026 | 42.1% | 23% | 8.5% | 8.5% | 8.5% | 3.8% | 5.7% |
| May 2026 | 46.7% | 20.9% | 7.7% | 7.7% | 7.7% | 4.2% | 5.1% |
| Jun 2026 | 45.2% | 20.2% | 9.1% | 9.1% | 7.4% | 5% | 4.1% |
| Jul 2026 | 40.5% | 22.2% | 8.1% | 9.9% | 8.1% | 6.7% | 4.5% |
| Aug 2026 | 42% | 28.1% | 8.4% | 6.9% | 6.9% | 3.8% | 3.8% |
| Sep 2026 | 44.2% | 24.2% | 8.8% | 7.3% | 7.3% | 4.9% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 550K | 0% | +2.2 points | |
| 2, held 2nd | 24.2% | 301K | -18.2% | -3.9 points | |
| 3, held 3rd | 8.8% | 110K | 0% | +0.4 points | |
| 4, held 4th | 7.3% | 90.5K | 0% | +0.4 points | |
| 5, held 5th | 7.3% | 90.5K | 0% | +0.4 points | |
| 6, held 6th | 4.9% | 60.5K | +22.2% | +1.1 points | |
| 7, held 7th | 3.3% | 40.5K | -18.2% | -0.5 points |
1.
Funko44.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
2.
Hot Toys24.2%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
8.8%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
NECA7.3%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Sideshow7.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.9%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
3.3%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare popularity between Good Smile Company and its closest rivals
Every comparison with Good Smile Company
6 comparisons
How has branded search demand for Good Smile Company changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Good Smile Company worldwide rose from 74K to 110K.
- Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide increased from 5.7% to 8.8%.
- Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide peaked at 9.1% in June 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Good Smile Company rose from 5th to 3rd among collectible figure brands worldwide.
How did search popularity change for collectible figure brands worldwide in September 2026?
6 changes
In September 2026, Funko gained share of searches among collectible figure brands worldwide, from 42% to 44.2%.
In September 2026, Kotobukiya gained share of searches among collectible figure brands worldwide, from 3.8% to 4.9%.
In September 2026, Hot Toys lost share of searches among collectible figure brands worldwide, from 28.1% to 24.2%.
In September 2026, McFarlane lost share of searches among collectible figure brands worldwide, from 3.8% to 3.3%.
Estimated monthly branded searches for Good Smile Company worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.
Estimated monthly branded searches for NECA worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are Good Smile Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Good Smile Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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