Funko vs Good Smile Company:Which is more popular?
In September 2026, Funko had more branded searches than Good Smile Company among collectible figure brands worldwide. Funko had about 550,000 branded searches, while Good Smile Company had 110,000. Funko made up 44.2% of all collectible figure brand searches we track, and Good Smile Company accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about collectible figure brands, Funko and Good Smile Company each appeared in three of the four answers. Good Smile Company was mentioned before Funko in two out of three answers.
Who do people search for more?
Funko, about 5 searches for every 1 for Good Smile Company
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Good Smile Company, named ahead of Funko in 2 of 3 answers
Follow Funko vs Good Smile Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top collectible figure brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Funko and Good Smile Company were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Good Smile Company was listed before Funko in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Good Smile Company1st
Hot Toys2nd- Funko3rd
NECA4th
McFarlane5th- Kotobukiya6th
Sideshow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funko3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Good Smile Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hot Toys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NECA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sideshow1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kotobukiya1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McFarlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about collectible figure brands
4 answers
Asked ChatGPT
“Which collectible figure brand should I buy?”
Asked ChatGPT
“What are the best collectible figure brands?”
Asked ChatGPT
“What's the best collectible figure brand for display shelves?”
Searched Google, AI Overview
“collectible figures”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“display figures”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Funko or Good Smile Company more popular in search?
This chart shows how often people search Google for Funko and Good Smile Company by name. Each line represents a brand's share of searches for all seven collectible figure brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Funko, Good Smile Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funko | Hot Toys | Good Smile Company | NECA | Sideshow | Kotobukiya | McFarlane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19% | 5.7% | 8.5% | 7% | 3.8% | 3.8% |
| Nov 2025 | 61.8% | 15.2% | 5.6% | 6.8% | 5.6% | 2.5% | 2.5% |
| Dec 2025 | 62.1% | 15.3% | 4.6% | 6.8% | 5.6% | 2.5% | 3.1% |
| Jan 2026 | 54.5% | 19.9% | 4.9% | 6% | 6% | 2.7% | 6% |
| Feb 2026 | 50.9% | 18.6% | 6.9% | 8.4% | 6.9% | 3.8% | 4.6% |
| Mar 2026 | 47.7% | 17.4% | 7.9% | 9.5% | 7.9% | 4.3% | 5.3% |
| Apr 2026 | 42.1% | 23% | 8.5% | 8.5% | 8.5% | 3.8% | 5.7% |
| May 2026 | 46.7% | 20.9% | 7.7% | 7.7% | 7.7% | 4.2% | 5.1% |
| Jun 2026 | 45.2% | 20.2% | 9.1% | 9.1% | 7.4% | 5% | 4.1% |
| Jul 2026 | 40.5% | 22.2% | 8.1% | 9.9% | 8.1% | 6.7% | 4.5% |
| Aug 2026 | 42% | 28.1% | 8.4% | 6.9% | 6.9% | 3.8% | 3.8% |
| Sep 2026 | 44.2% | 24.2% | 8.8% | 7.3% | 7.3% | 4.9% | 3.3% |
How has the Funko and Good Smile Company comparison changed over the last 12 months?
3 findings
- Funko was ahead of Good Smile Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Funko’s share of searches among collectible figure brands worldwide moved from 52.1% to 44.2%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Good Smile Company’s share of searches among collectible figure brands worldwide moved from 5.7% to 8.8%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for collectible figure brands worldwide in September 2026?
2 changes
In September 2026, Funko gained share of searches among collectible figure brands worldwide, from 42% to 44.2%.
Estimated monthly branded searches for Good Smile Company worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Funko’s and Good Smile Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Funko
1 branded search term
- funko
Good Smile Company
1 branded search term
- good smile company
Other head-to-heads among collectible figure brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.