Brandwave

How popular isNECA in search?

In August 2026, there were an estimated 90.5K branded searches for NECA worldwide which is down 17.7% over the last 11 months. NECA holds 7.6% estimated Share of Search among collectible figure brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Funko45.9%
  2. Hot Toys30.7%
  3. NECA7.6%
  4. Sideshow7.6%
  5. Kotobukiya4.1%
  6. McFarlane4.1%
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Which collectible figure brands compete with NECA?

NECA against collectible figure brands worldwide, by month

Share of Search by month for Funko, Hot Toys, NECA, Sideshow, Kotobukiya, McFarlane. The figures are in the table below the chart.

View monthly share of search table
MonthFunkoHot ToysNECASideshowKotobukiyaMcFarlane
Oct 202555.2%20.2%9%7.4%4.1%4.1%
Nov 202565.5%16.1%7.2%5.9%2.7%2.7%
Dec 202565.1%16%7.2%5.9%2.6%3.2%
Jan 202657.3%21%6.3%6.3%2.8%6.3%
Feb 202654.7%20%9%7.4%4%4.9%
Mar 202651.8%18.9%10.4%8.5%4.7%5.7%
Apr 202646%25.2%9.3%9.3%4.1%6.2%
May 202650.6%22.6%8.3%8.3%4.6%5.6%
Jun 202649.7%22.2%10%8.2%5.5%4.5%
Jul 202644.1%24.1%10.8%8.9%7.3%4.9%
Aug 202645.9%30.7%7.6%7.6%4.1%4.1%
Sep 2026——————

  1. 1.Funko

    45.9%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  2. 2.Hot Toys

    30.7%

    Held 2nd. 368K estimated branded searches, +49.6% vs prior month. Share +6.6 points.

  3. 3.NECA

    7.6%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  4. 4.Sideshow

    7.6%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Kotobukiya

    4.1%

    Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.

  6. 6.McFarlane

    4.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between NECA and its closest rivals

How has branded search demand for NECA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NECA worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, NECA’s estimated Share of Search among collectible figure brands worldwide decreased from 9% to 7.6%.
  • Across the 11 months ending August 2026, NECA’s estimated Share of Search among collectible figure brands worldwide peaked at 10.8% in July 2026 and was lowest at 6.3% in January 2026.

How did search popularity change for collectible figure brands worldwide in August 2026?

  1. In August 2026, Hot Toys gained estimated Share of Search among collectible figure brands worldwide, from 24.1% to 30.7%.

  2. In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%.

  3. In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%.

  4. In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.

  5. In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%.

  6. In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.

Where does NECA compete?

NECA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Action figure brands5th of 62.9%Show ranking
Collectible figure brands3rd of 67.6%Shown above

How is NECA measured?

Brandwave collects information about searches that people make online using NECA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neca

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How the Brand Demand Index is measured

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