How popular isFunko in search?
In August 2026, there were an estimated 550K branded searches for Funko worldwide which is down 18.3% over the last 11 months. Funko holds 45.9% estimated Share of Search among collectible figure brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Funko45.9%- Hot Toys30.7%
NECA7.6%Sideshow7.6%
- Kotobukiya4.1%
McFarlane4.1%
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Which collectible figure brands compete with Funko?
Share of Search by month for Funko, Hot Toys, NECA, Sideshow, Kotobukiya, McFarlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Funko | Hot Toys | NECA | Sideshow | Kotobukiya | McFarlane |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 9% | 7.4% | 4.1% | 4.1% |
| Nov 2025 | 65.5% | 16.1% | 7.2% | 5.9% | 2.7% | 2.7% |
| Dec 2025 | 65.1% | 16% | 7.2% | 5.9% | 2.6% | 3.2% |
| Jan 2026 | 57.3% | 21% | 6.3% | 6.3% | 2.8% | 6.3% |
| Feb 2026 | 54.7% | 20% | 9% | 7.4% | 4% | 4.9% |
| Mar 2026 | 51.8% | 18.9% | 10.4% | 8.5% | 4.7% | 5.7% |
| Apr 2026 | 46% | 25.2% | 9.3% | 9.3% | 4.1% | 6.2% |
| May 2026 | 50.6% | 22.6% | 8.3% | 8.3% | 4.6% | 5.6% |
| Jun 2026 | 49.7% | 22.2% | 10% | 8.2% | 5.5% | 4.5% |
| Jul 2026 | 44.1% | 24.1% | 10.8% | 8.9% | 7.3% | 4.9% |
| Aug 2026 | 45.9% | 30.7% | 7.6% | 7.6% | 4.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 550K | +22.2% | +1.8 points | |
| 2, held 2nd | 30.7% | 368K | +49.6% | +6.6 points | |
| 3, held 3rd | 7.6% | 90.5K | -17.7% | -3.2 points | |
| 4, held 4th | 7.6% | 90.5K | 0% | -1.3 points | |
| 5, held 5th | 4.1% | 49.5K | -33.1% | -3.1 points | |
| 6, held 6th | 4.1% | 49.5K | 0% | -0.7 points |
1.
Funko45.9%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
2.Hot Toys
30.7%
Held 2nd. 368K estimated branded searches, +49.6% vs prior month. Share +6.6 points.
3.
NECA7.6%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.
4.
7.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.1%
Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
4.1%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Funko and its closest rivals
How has branded search demand for Funko changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Funko worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Funko’s estimated Share of Search among collectible figure brands worldwide decreased from 55.2% to 45.9%.
- Across the 11 months ending August 2026, Funko’s estimated Share of Search among collectible figure brands worldwide peaked at 65.5% in November 2025 and was lowest at 44.1% in July 2026.
How did search popularity change for collectible figure brands worldwide in August 2026?
6 changes
In August 2026, Hot Toys gained estimated Share of Search among collectible figure brands worldwide, from 24.1% to 30.7%.
In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%.
In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%.
In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.
In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%.
In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.
Where does Funko compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Action figure brands | 2nd of 6 | 17.8% | Show ranking |
| Collectible figure brands | 1st of 6 | 45.9% | Shown above |
How is Funko measured?
Brandwave collects information about searches that people make online using Funko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- funko
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Is Funko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.