Funko vs Kotobukiya:Which is searched more?

Name: Funko vs Kotobukiya: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Funko had more branded searches than Kotobukiya among collectible figure brands worldwide. Funko was estimated to have 550K branded searches compared to Kotobukiya’s 49.5K, and held a 45.9% Share of Search versus Kotobukiya’s 4.1%. These are worldwide searches for English-language branded terms.

Share of Search among collectible figure brands worldwide in August 2026Which is more popular in search, Funko or Kotobukiya?

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Which is more popular in search, Funko or Kotobukiya?

Compare the collectible figure brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Funko and Kotobukiya among collectible figure brands worldwide, by month

Month	Funko	Kotobukiya
Oct 2025	55.2%	4.1%
Nov 2025	65.5%	2.7%
Dec 2025	65.1%	2.6%
Jan 2026	57.3%	2.8%
Feb 2026	54.7%	4%
Mar 2026	51.8%	4.7%
Apr 2026	46%	4.1%
May 2026	50.6%	4.6%
Jun 2026	49.7%	5.5%
Jul 2026	44.1%	7.3%
Aug 2026	45.9%	4.1%
Sep 2026	—	—

How has the Funko and Kotobukiya comparison changed over the last 12 months?

3 findings

Funko was ahead of Kotobukiya in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Funko’s estimated Share of Search among collectible figure brands worldwide moved from 55.2% to 45.9%, and its estimated monthly branded searches moved from 673K to 550K.
Across the 11 months ending August 2026, Kotobukiya’s estimated Share of Search among collectible figure brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for collectible figure brands worldwide in August 2026?

2 changes

In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%.
In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Funko’s and Kotobukiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.