How popular isSideshow in search?
In August 2026, there were an estimated 90.5K branded searches for Sideshow worldwide which held steady over the last 11 months. Sideshow holds 7.6% estimated Share of Search among collectible figure brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Funko45.9%
- Hot Toys30.7%
- NECA7.6%
- Sideshow7.6%
- Kotobukiya4.1%
McFarlane4.1%
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Which collectible figure brands compete with Sideshow?
Share of Search by month for Funko, Hot Toys, NECA, Sideshow, Kotobukiya, McFarlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Funko | Hot Toys | NECA | Sideshow | Kotobukiya | McFarlane |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 20.2% | 9% | 7.4% | 4.1% | 4.1% |
| Nov 2025 | 65.5% | 16.1% | 7.2% | 5.9% | 2.7% | 2.7% |
| Dec 2025 | 65.1% | 16% | 7.2% | 5.9% | 2.6% | 3.2% |
| Jan 2026 | 57.3% | 21% | 6.3% | 6.3% | 2.8% | 6.3% |
| Feb 2026 | 54.7% | 20% | 9% | 7.4% | 4% | 4.9% |
| Mar 2026 | 51.8% | 18.9% | 10.4% | 8.5% | 4.7% | 5.7% |
| Apr 2026 | 46% | 25.2% | 9.3% | 9.3% | 4.1% | 6.2% |
| May 2026 | 50.6% | 22.6% | 8.3% | 8.3% | 4.6% | 5.6% |
| Jun 2026 | 49.7% | 22.2% | 10% | 8.2% | 5.5% | 4.5% |
| Jul 2026 | 44.1% | 24.1% | 10.8% | 8.9% | 7.3% | 4.9% |
| Aug 2026 | 45.9% | 30.7% | 7.6% | 7.6% | 4.1% | 4.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 550K | +22.2% | +1.8 points | |
| 2, held 2nd | 30.7% | 368K | +49.6% | +6.6 points | |
| 3, held 3rd | 7.6% | 90.5K | -17.7% | -3.2 points | |
| 4, held 4th | 7.6% | 90.5K | 0% | -1.3 points | |
| 5, held 5th | 4.1% | 49.5K | -33.1% | -3.1 points | |
| 6, held 6th | 4.1% | 49.5K | 0% | -0.7 points |
1.Funko
45.9%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
2.Hot Toys
30.7%
Held 2nd. 368K estimated branded searches, +49.6% vs prior month. Share +6.6 points.
3.NECA
7.6%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.
4.Sideshow
7.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.1%
Held 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
4.1%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Sideshow and its closest rivals
How has branded search demand for Sideshow changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sideshow worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Sideshow’s estimated Share of Search among collectible figure brands worldwide peaked at 9.3% in April 2026 and was lowest at 5.9% in December 2025.
How did search popularity change for collectible figure brands worldwide in August 2026?
6 changes
In August 2026, Hot Toys gained estimated Share of Search among collectible figure brands worldwide, from 24.1% to 30.7%.
In August 2026, Funko gained estimated Share of Search among collectible figure brands worldwide, from 44.1% to 45.9%.
In August 2026, NECA lost estimated Share of Search among collectible figure brands worldwide, from 10.8% to 7.6%.
In August 2026, Kotobukiya lost estimated Share of Search among collectible figure brands worldwide, from 7.3% to 4.1%.
In August 2026, Sideshow lost estimated Share of Search among collectible figure brands worldwide, from 8.9% to 7.6%.
In August 2026, McFarlane lost estimated Share of Search among collectible figure brands worldwide, from 4.9% to 4.1%.
How is Sideshow measured?
Brandwave collects information about searches that people make online using Sideshow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sideshow
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Is Sideshow your brand?
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