Jobe's Organics vs Yara:Which is more popular?
In September 2026, Yara had more branded searches than Jobe's Organics among fertiliser brands worldwide. Yara had about 9,900 branded searches, while Jobe's Organics had 290. Yara made up 13.7% of all fertiliser brand searches we track, and Jobe's Organics accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about fertiliser brands, neither Jobe's Organics nor Yara appeared in any of the five answers.
Who do people search for more?
Yara, about 34 searches for every 1 for Jobe's Organics
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fertiliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Jobe's Organics nor Yara showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Scotts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Osmocote2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Miracle-Gro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Espoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ICL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Levington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutrien0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haifa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jobe's Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fertiliser brands
5 answers
Asked ChatGPT
“Which fertiliser brand should I buy?”
Asked ChatGPT
“What are the best fertiliser brands?”
Asked ChatGPT
“What's the best fertiliser brand for a healthy lawn?”
Searched Google, AI Overview
“lawn fertiliser”
Searched Google, AI Overview
“garden fertiliser”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Jobe's Organics or Yara more popular in search?
This chart shows how often people search Google for Jobe's Organics and Yara by name. Each line represents a brand's share of searches for all 12 fertiliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yara, Jobe's Organics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osmocote | Miracle-Gro | Scotts | Yara | ICL | Espoma | Levington | Nutrien | Haifa | Yates | Jobe's Organics | Westland |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 21.4% | 15.7% | 12.8% | 4.6% | 5.7% | 1.2% | 1.6% | 1.1% | 0.57% | 0.24% | 0.19% |
| Nov 2025 | 38.7% | 19.3% | 7.9% | 17.3% | 6.2% | 5.1% | 1.3% | 1.5% | 1.5% | 0.66% | 0.21% | 0.19% |
| Dec 2025 | 35% | 17.3% | 4.6% | 23.4% | 8.5% | 4.5% | 1.4% | 2.3% | 1.7% | 0.71% | 0.24% | 0.17% |
| Jan 2026 | 39.6% | 18.3% | 5.2% | 17.7% | 7.8% | 5.2% | 1.4% | 2.1% | 1.8% | 0.54% | 0.18% | 0.18% |
| Feb 2026 | 33.9% | 22% | 12.5% | 15.1% | 5.5% | 5.5% | 1.5% | 1.7% | 1.3% | 0.32% | 0.23% | 0.43% |
| Mar 2026 | 32% | 21.4% | 21.5% | 9.6% | 2.8% | 6.4% | 2.5% | 2.1% | 0.7% | 0.16% | 0.39% | 0.37% |
| Apr 2026 | 33.3% | 27.2% | 18.3% | 6.7% | 2% | 5.4% | 3.9% | 1.8% | 0.48% | 0.16% | 0.41% | 0.39% |
| May 2026 | 30.4% | 37.1% | 11.2% | 6.1% | 1.8% | 5% | 5.3% | 1.3% | 0.36% | 0.12% | 0.58% | 0.91% |
| Jun 2026 | 25.4% | 41.6% | 9.4% | 7.6% | 2.2% | 4.1% | 6.6% | 1.1% | 0.55% | 0.14% | 0.73% | 0.5% |
| Jul 2026 | 24.9% | 38.7% | 7.6% | 9.1% | 4% | 4% | 7.9% | 1.6% | 0.81% | 0.17% | 0.58% | 0.6% |
| Aug 2026 | 28.3% | 29.4% | 10.4% | 12.6% | 5.6% | 3.8% | 6% | 1.8% | 1% | 0.3% | 0.42% | 0.42% |
| Sep 2026 | 30.6% | 24.5% | 13.7% | 13.7% | 6.1% | 5% | 2.4% | 1.5% | 1.2% | 0.59% | 0.4% | 0.34% |
Jobe's Organics sells other things too, so only its searches that name this product count here, like “jobes organics fertilizer”.
How has the Jobe's Organics and Yara comparison changed over the last 12 months?
3 findings
- Yara was ahead of Jobe's Organics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jobe's Organics’ share of searches among fertiliser brands worldwide moved from 0.24% to 0.4%, and its estimated monthly branded searches moved from 150 to 290.
- Across the 12 months ending September 2026, Yara’s share of searches among fertiliser brands worldwide moved from 12.8% to 13.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for fertiliser brands worldwide in September 2026?
3 changes
In September 2026, Scotts overtook Yara to rank 3rd among fertiliser brands worldwide, with 13.7% of the searches.
In September 2026, Yara gained share of searches among fertiliser brands worldwide, from 12.6% to 13.7%.
In September 2026, Jobe's Organics fell from 10th to 11th among fertiliser brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jobe's Organics’ and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jobe's Organics
2 branded search terms
- jobes organics fertilizer
- jobes organics plant food
Yara
1 branded search term
- yara fertiliser
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