Imagify vs ShortPixel:Which is more popular by branded search?
In August 2026, Imagify and ShortPixel were level on Share of Search among website image optimization tools worldwide, with an estimated 6.7K versus 6.3K branded searches, at 1% and 0.98% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Imagify or ShortPixel?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Imagify, ShortPixel. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyPNG | Imagify | ShortPixel | EWWW Image Optimizer | Kraken.io |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 3.4% | 8% | 0.82% | 0.56% |
| Nov 2025 | 91.4% | 3.5% | 3.7% | 0.85% | 0.49% |
| Dec 2025 | 92.1% | 2.8% | 4% | 0.68% | 0.47% |
| Jan 2026 | 91.4% | 2.9% | 4.6% | 0.69% | 0.49% |
| Feb 2026 | 87.8% | 2.7% | 8.3% | 0.78% | 0.45% |
| Mar 2026 | 90.8% | 2.3% | 6% | 0.56% | 0.39% |
| Apr 2026 | 94% | 2.5% | 2.4% | 0.62% | 0.43% |
| May 2026 | 94.6% | 2.5% | 2% | 0.6% | 0.34% |
| Jun 2026 | 96.4% | 1.5% | 1.5% | 0.36% | 0.26% |
| Jul 2026 | 97.7% | 0.99% | 0.96% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 1% | 0.98% | 0.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Imagify and ShortPixel comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Imagify took it in April 2026.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide moved from 3.4% to 1%, and its estimated monthly branded searches moved from 12.2K to 6.7K.
- Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide moved from 8% to 0.98%, and its estimated monthly branded searches moved from 28.9K to 6.3K.
How did search popularity change for website image optimization tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.
Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Imagify’s and ShortPixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imagify
3 branded search terms
- imagify
- imagify image optimizer
- imagify io
ShortPixel
4 branded search terms
- shortpixel
- shortpixel com
- shortpixel image compression
- shortpixel image optimizer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.