How popular isImagify in search?
In August 2026, there were an estimated 6.7K branded searches for Imagify worldwide which is down 45.4% over the last 11 months. Imagify holds 1% estimated Share of Search among website image optimization tools worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
TinyPNG97.5%Imagify1%
ShortPixel0.98%
EWWW Image Optimizer0.3%
Kraken.io0.21%
Follow Imagify and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which website image optimization tools compete with Imagify?
Share of Search by month for TinyPNG, Imagify. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyPNG | Imagify | ShortPixel | EWWW Image Optimizer | Kraken.io |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 3.4% | 8% | 0.82% | 0.56% |
| Nov 2025 | 91.4% | 3.5% | 3.7% | 0.85% | 0.49% |
| Dec 2025 | 92.1% | 2.8% | 4% | 0.68% | 0.47% |
| Jan 2026 | 91.4% | 2.9% | 4.6% | 0.69% | 0.49% |
| Feb 2026 | 87.8% | 2.7% | 8.3% | 0.78% | 0.45% |
| Mar 2026 | 90.8% | 2.3% | 6% | 0.56% | 0.39% |
| Apr 2026 | 94% | 2.5% | 2.4% | 0.62% | 0.43% |
| May 2026 | 94.6% | 2.5% | 2% | 0.6% | 0.34% |
| Jun 2026 | 96.4% | 1.5% | 1.5% | 0.36% | 0.26% |
| Jul 2026 | 97.7% | 0.99% | 0.96% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 1% | 0.98% | 0.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 623K | -22.7% | -0.2 points | |
| 2, held 2nd | 1% | 6.7K | -18.2% | +0.1 points | |
| 3, held 3rd | 0.98% | 6.3K | -21.2% | 0 points | |
| 4, held 4th | 0.3% | 1.9K | 0% | +0.1 points | |
| 5, held 5th | 0.21% | 1.4K | +25.7% | +0.1 points |
1.
TinyPNG97.5%
held 1st · 623K estimated branded searches · -22.7% vs prior month · -0.2 points
2.
Imagify
1%
held 2nd · 6.7K estimated branded searches · -18.2% vs prior month · +0.1 points
0.98%
held 3rd · 6.3K estimated branded searches · -21.2% vs prior month · 0 points
0.3%
held 4th · 1.9K estimated branded searches · 0% vs prior month · +0.1 points
0.21%
held 5th · 1.4K estimated branded searches · +25.7% vs prior month · +0.1 points
Compare search popularity between Imagify and its closest rivals
How has branded search demand for Imagify changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Imagify worldwide fell from 12.2K to 6.7K.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide decreased from 3.4% to 1%.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide peaked at 3.5% in November 2025 and was lowest at 0.99% in July 2026.
- Across the 11 months ending August 2026, Imagify rose from 3rd to 2nd among website image optimization tools worldwide.
How did search popularity change for website image optimization tools worldwide in August 2026?
5 changes

Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.

Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.
Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.

Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.

Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.
How is Imagify measured?
Brandwave collects information about searches that people make online using Imagify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- imagify
- imagify image optimizer
- imagify io
Do you work for Imagify? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Imagify your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.