Imagify vs Kraken.io:Which is more popular by branded search?
In August 2026, Imagify had more branded searches than Kraken.io among website image optimization tools worldwide. Imagify was estimated to have 6.7K branded searches compared to Kraken.io’s 1.4K, and held a 1% Share of Search versus Kraken.io’s 0.21%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Imagify or Kraken.io?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Imagify, Kraken.io. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyPNG | Imagify | ShortPixel | EWWW Image Optimizer | Kraken.io |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 3.4% | 8% | 0.82% | 0.56% |
| Nov 2025 | 91.4% | 3.5% | 3.7% | 0.85% | 0.49% |
| Dec 2025 | 92.1% | 2.8% | 4% | 0.68% | 0.47% |
| Jan 2026 | 91.4% | 2.9% | 4.6% | 0.69% | 0.49% |
| Feb 2026 | 87.8% | 2.7% | 8.3% | 0.78% | 0.45% |
| Mar 2026 | 90.8% | 2.3% | 6% | 0.56% | 0.39% |
| Apr 2026 | 94% | 2.5% | 2.4% | 0.62% | 0.43% |
| May 2026 | 94.6% | 2.5% | 2% | 0.6% | 0.34% |
| Jun 2026 | 96.4% | 1.5% | 1.5% | 0.36% | 0.26% |
| Jul 2026 | 97.7% | 0.99% | 0.96% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 1% | 0.98% | 0.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Imagify and Kraken.io comparison changed over the last 12 months?
3 findings
- Imagify was ahead of Kraken.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide moved from 3.4% to 1%, and its estimated monthly branded searches moved from 12.2K to 6.7K.
- Across the 11 months ending August 2026, Kraken.io’s estimated Share of Search among website image optimization tools worldwide moved from 0.56% to 0.21%, and its estimated monthly branded searches moved from 2K to 1.4K.
How did search popularity change for website image optimization tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Imagify’s and Kraken.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.