Brandwave

EWWW Image Optimizer vs Imagify:Which is more popular by branded search?

In August 2026, Imagify had more branded searches than EWWW Image Optimizer among website image optimization tools worldwide. Imagify was estimated to have 6.7K branded searches compared to EWWW Image Optimizer’s 1.9K, and held a 1% Share of Search versus EWWW Image Optimizer’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among website image optimization tools worldwide in August 2026Which is more popular in search, EWWW Image Optimizer or Imagify?
EWWW Image Optimizer0.3%1.9K searches
vs
Imagify1%6.7K searches
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Which is more popular in search, EWWW Image Optimizer or Imagify?

Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EWWW Image Optimizer and Imagify among website image optimization tools worldwide, by month

Share of Search by month for Imagify, EWWW Image Optimizer. The figures are in the table below the chart.

View monthly share of search table
MonthTinyPNGImagifyShortPixelEWWW Image OptimizerKraken.io
Oct 202587.2%3.4%8%0.82%0.56%
Nov 202591.4%3.5%3.7%0.85%0.49%
Dec 202592.1%2.8%4%0.68%0.47%
Jan 202691.4%2.9%4.6%0.69%0.49%
Feb 202687.8%2.7%8.3%0.78%0.45%
Mar 202690.8%2.3%6%0.56%0.39%
Apr 202694%2.5%2.4%0.62%0.43%
May 202694.6%2.5%2%0.6%0.34%
Jun 202696.4%1.5%1.5%0.36%0.26%
Jul 202697.7%0.99%0.96%0.23%0.13%
Aug 202697.5%1%0.98%0.3%0.21%
Sep 2026—————

How has the EWWW Image Optimizer and Imagify comparison changed over the last 12 months?

How did search popularity change for website image optimization tools worldwide in August 2026?

  1. Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.

  2. Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EWWW Image Optimizer’s and Imagify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EWWW Image Optimizer

2 branded search terms

  • ewww image optimizer
  • ewww io

Imagify

3 branded search terms

  • imagify
  • imagify image optimizer
  • imagify io

How the Brand Demand Index is measured

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