Hunter vs ZoomInfo:Which is searched more?
In September 2026, ZoomInfo had more branded searches than Hunter among B2B contact data providers worldwide. ZoomInfo was estimated to have 201K branded searches compared to Hunter’s 60.5K, and held a 25% Share of Search versus Hunter’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hunter or ZoomInfo?
Compare the b2b contact data providers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Hunter. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Hunter | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 33.9% | 27.7% | 8.3% | 5.6% |
| Nov 2025 | 30.4% | 28.9% | 28.9% | 7.1% | 4.8% |
| Dec 2025 | 28.4% | 32.9% | 27% | 8.1% | 3.6% |
| Jan 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Feb 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Mar 2026 | 34% | 32.6% | 21.8% | 8% | 3.6% |
| Apr 2026 | 38.4% | 30.4% | 20.3% | 7.5% | 3.3% |
| May 2026 | 37% | 29% | 23.7% | 7.1% | 3.2% |
| Jun 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Jul 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Aug 2026 | 36.6% | 28.4% | 23.3% | 8.5% | 3.1% |
| Sep 2026 | 39.1% | 25% | 25% | 7.5% | 3.4% |
How has the Hunter and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among B2B contact data providers worldwide moved from 8.3% to 7.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide moved from 33.9% to 25%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for B2B contact data providers worldwide in September 2026?
2 changes
In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
In September 2026, Hunter lost estimated Share of Search among B2B contact data providers worldwide, from 8.5% to 7.5%.
Other head-to-heads among B2B contact data providers
How each brand is measured
Brandwave collects information about searches that people make online using Hunter’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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