Cognism vs ZoomInfo:Which is searched more?
In September 2026, ZoomInfo had more branded searches than Cognism among B2B contact data providers worldwide. ZoomInfo was estimated to have 201K branded searches compared to Cognism’s 27.1K, and held a 25% Share of Search versus Cognism’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cognism or ZoomInfo?
Compare the b2b contact data providers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Hunter | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 33.9% | 27.7% | 8.3% | 5.6% |
| Nov 2025 | 30.4% | 28.9% | 28.9% | 7.1% | 4.8% |
| Dec 2025 | 28.4% | 32.9% | 27% | 8.1% | 3.6% |
| Jan 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Feb 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Mar 2026 | 34% | 32.6% | 21.8% | 8% | 3.6% |
| Apr 2026 | 38.4% | 30.4% | 20.3% | 7.5% | 3.3% |
| May 2026 | 37% | 29% | 23.7% | 7.1% | 3.2% |
| Jun 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Jul 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Aug 2026 | 36.6% | 28.4% | 23.3% | 8.5% | 3.1% |
| Sep 2026 | 39.1% | 25% | 25% | 7.5% | 3.4% |
How has the Cognism and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Cognism in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cognism’s estimated Share of Search among B2B contact data providers worldwide moved from 5.6% to 3.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide moved from 33.9% to 25%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for B2B contact data providers worldwide in September 2026?
2 changes
In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Other head-to-heads among B2B contact data providers
How each brand is measured
Brandwave collects information about searches that people make online using Cognism’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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