Lusha vs ZoomInfo:Which is searched more?
In September 2026, Lusha and ZoomInfo were level on Share of Search among B2B contact data providers worldwide, with an estimated 201K branded searches each, at 25% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lusha or ZoomInfo?
Compare the b2b contact data providers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Lusha. The figures are in the table below the chart.
View monthly share of search table
| Month | Apollo | ZoomInfo | Lusha | Hunter | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 33.9% | 27.7% | 8.3% | 5.6% |
| Nov 2025 | 30.4% | 28.9% | 28.9% | 7.1% | 4.8% |
| Dec 2025 | 28.4% | 32.9% | 27% | 8.1% | 3.6% |
| Jan 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Feb 2026 | 28.1% | 32.7% | 26.7% | 8% | 4.4% |
| Mar 2026 | 34% | 32.6% | 21.8% | 8% | 3.6% |
| Apr 2026 | 38.4% | 30.4% | 20.3% | 7.5% | 3.3% |
| May 2026 | 37% | 29% | 23.7% | 7.1% | 3.2% |
| Jun 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Jul 2026 | 32.6% | 31% | 25.3% | 7.6% | 3.4% |
| Aug 2026 | 36.6% | 28.4% | 23.3% | 8.5% | 3.1% |
| Sep 2026 | 39.1% | 25% | 25% | 7.5% | 3.4% |
How has the Lusha and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Lusha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lusha’s estimated Share of Search among B2B contact data providers worldwide moved from 27.7% to 25%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers worldwide moved from 33.9% to 25%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for B2B contact data providers worldwide in September 2026?
2 changes
In September 2026, Lusha gained estimated Share of Search among B2B contact data providers worldwide, from 23.3% to 25%.
In September 2026, ZoomInfo lost estimated Share of Search among B2B contact data providers worldwide, from 28.4% to 25%.
Other head-to-heads among B2B contact data providers
How each brand is measured
Brandwave collects information about searches that people make online using Lusha’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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