Brandwave

Hendrick's vs The Botanist:Which is more popular?

In September 2026, Hendrick's had more branded searches than The Botanist among gin brands worldwide. Hendrick's had about 90,500 branded searches, while The Botanist had 18,100. Hendrick's made up 12.7% of all gin brand searches we track, and The Botanist accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about gin brands, Hendrick's appeared in all five answers and The Botanist in three. Hendrick's was mentioned before The Botanist in every answer.

Among gin brands worldwide in September 2026

Who do people search for more?

Hendrick's, about 5 searches for every 1 for The Botanist

Hendrick's 90.5K searchesThe Botanist 18.1K searches

Who does AI mention more?

Hendrick's, mentioned in every answer we collected

Hendrick's in 5 of 5The Botanist in 3 of 5

Who does AI recommend more?

Hendrick's, named ahead of The Botanist in every answer

Hendrick's first in 5The Botanist never first

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hendrick's appeared in all five answers. The Botanist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hendrick's was listed before The Botanist in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tanqueray1st
  2. Hendrick's2nd
  3. Bombay Sapphire3rd
  4. The Botanist4th
  5. Roku Gin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tanqueray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hendrick's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombay Sapphire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku Gin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Botanist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about gin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hendrick's or The Botanist more popular in search?

This chart shows how often people search Google for Hendrick's and The Botanist by name. Each line represents a brand's share of searches for all five gin brands we track, month by month, from English-language searches worldwide.

Hendrick's and The Botanist among gin brands worldwide, by month

Share of searches by month for Hendrick's, The Botanist. The figures are in the table below the chart.

View monthly share of searches table
MonthBombay SapphireTanquerayRoku GinHendrick'sThe Botanist
Oct 202533.7%33.7%15.1%15.1%2.5%
Nov 202534.6%34.6%15.5%12.7%2.5%
Dec 202531%37.9%17%11.3%2.8%
Jan 202628.4%28.4%28.4%12.7%2.1%
Feb 202633.6%33.6%15.1%15.1%2.5%
Mar 202632.6%32.6%17.8%14.7%2.4%
Apr 202637.1%30.3%16.6%13.7%2.2%
May 202637%30.2%16.5%13.6%2.7%
Jun 202634.6%28.3%15.5%19%2.5%
Jul 202633.7%33.7%15.1%15.1%2.5%
Aug 202632.1%39.3%14.4%11.8%2.4%
Sep 202634.6%34.6%15.5%12.7%2.5%

How has the Hendrick's and The Botanist comparison changed over the last 12 months?

3 findings
  • Hendrick's was ahead of The Botanist in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands worldwide moved from 15.1% to 12.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, The Botanist’s share of searches among gin brands worldwide held steady at 2.5%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for gin brands worldwide in September 2026?

1 change

  1. In September 2026, Hendrick's gained share of searches among gin brands worldwide, from 11.8% to 12.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hendrick's’ and The Botanist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hendrick's

1 branded search term

  • hendrick s

The Botanist

1 branded search term

  • the botanist gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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