Brandwave

How popular isThe Botanist?

In September 2026, people searched for The Botanist by name about 18,100 times worldwide, about the same as the previous year. These searches made up 2.5% of all global gin brand searches, placing The Botanist fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about gin brands, The Botanist appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

The Botanist is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Bombay SapphireShare of searches 34.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TanquerayShare of searches 34.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Roku GinShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Hendrick'sShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. The BotanistShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Botanist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Botanist is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tanqueray1st
  2. Hendrick's2nd
  3. Bombay Sapphire3rd
  4. The Botanist4th
  5. Roku Gin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tanqueray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hendrick's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombay Sapphire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku Gin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Botanist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about gin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gin brands compete with The Botanist?

The Botanist against gin brands worldwide, by month

Share of searches by month for Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, The Botanist. The figures are in the table below the chart.

View monthly share of searches table
MonthBombay SapphireTanquerayRoku GinHendrick'sThe Botanist
Oct 202533.7%33.7%15.1%15.1%2.5%
Nov 202534.6%34.6%15.5%12.7%2.5%
Dec 202531%37.9%17%11.3%2.8%
Jan 202628.4%28.4%28.4%12.7%2.1%
Feb 202633.6%33.6%15.1%15.1%2.5%
Mar 202632.6%32.6%17.8%14.7%2.4%
Apr 202637.1%30.3%16.6%13.7%2.2%
May 202637%30.2%16.5%13.6%2.7%
Jun 202634.6%28.3%15.5%19%2.5%
Jul 202633.7%33.7%15.1%15.1%2.5%
Aug 202632.1%39.3%14.4%11.8%2.4%
Sep 202634.6%34.6%15.5%12.7%2.5%

  1. 1.Bombay Sapphire

    34.6%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Tanqueray

    34.6%

    Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  3. 3.Roku Gin

    15.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Hendrick's

    12.7%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.The Botanist

    2.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between The Botanist and its closest rivals

Every comparison with The Botanist

4 comparisons

How has branded search demand for The Botanist changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Botanist worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, The Botanist’s share of searches among gin brands worldwide held steady at 2.5%.

How did search popularity change for gin brands worldwide in September 2026?

4 changes

  1. In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 34.6% of the searches.

  2. In September 2026, Roku Gin gained share of searches among gin brands worldwide, from 14.4% to 15.5%.

  3. In September 2026, Hendrick's gained share of searches among gin brands worldwide, from 11.8% to 12.7%.

  4. In September 2026, Tanqueray lost share of searches among gin brands worldwide, from 39.3% to 34.6%.

How are The Botanist’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Botanist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the botanist gin

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How the Brand Demand Index is measured

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