Tanqueray vs The Botanist:Which is searched more?
In September 2026, Tanqueray had more branded searches than The Botanist among gin brands worldwide. Tanqueray had about 246,000 branded searches, while The Botanist had 18,100. Tanqueray made up 34.6% of all gin brand searches we track, and The Botanist accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Tanqueray or The Botanist more popular in search?
Compare the gin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tanqueray, The Botanist. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | The Botanist |
|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 33.7% | 15.1% | 15.1% | 2.5% |
| Nov 2025 | 34.6% | 34.6% | 15.5% | 12.7% | 2.5% |
| Dec 2025 | 31% | 37.9% | 17% | 11.3% | 2.8% |
| Jan 2026 | 28.4% | 28.4% | 28.4% | 12.7% | 2.1% |
| Feb 2026 | 33.6% | 33.6% | 15.1% | 15.1% | 2.5% |
| Mar 2026 | 32.6% | 32.6% | 17.8% | 14.7% | 2.4% |
| Apr 2026 | 37.1% | 30.3% | 16.6% | 13.7% | 2.2% |
| May 2026 | 37% | 30.2% | 16.5% | 13.6% | 2.7% |
| Jun 2026 | 34.6% | 28.3% | 15.5% | 19% | 2.5% |
| Jul 2026 | 33.7% | 33.7% | 15.1% | 15.1% | 2.5% |
| Aug 2026 | 32.1% | 39.3% | 14.4% | 11.8% | 2.4% |
| Sep 2026 | 34.6% | 34.6% | 15.5% | 12.7% | 2.5% |
How has the Tanqueray and The Botanist comparison changed over the last 12 months?
3 findings
- Tanqueray was ahead of The Botanist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands worldwide moved from 33.7% to 34.6%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, The Botanist’s share of searches among gin brands worldwide held steady at 2.5%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for gin brands worldwide in September 2026?
2 changes
In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 34.6% of the searches.
In September 2026, Tanqueray lost share of searches among gin brands worldwide, from 39.3% to 34.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tanqueray’s and The Botanist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tanqueray
1 branded search term
- tanqueray
The Botanist
1 branded search term
- the botanist gin
Other head-to-heads among gin brands
- Bombay Sapphire vs Tanqueray: compare search popularity
Bombay Sapphire vs Roku Gin: compare search popularity
Bombay Sapphire vs Hendrick's: compare search popularity- Bombay Sapphire vs The Botanist: compare search popularity
- Tanqueray vs Roku Gin: compare search popularity
- Tanqueray vs Hendrick's: compare search popularity
Put your own brand in this comparison
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