Brandwave

Bombay Sapphire vs The Botanist:Which is more popular?

In September 2026, Bombay Sapphire had more branded searches than The Botanist among gin brands worldwide. Bombay Sapphire had about 246,000 branded searches, while The Botanist had 18,100. Bombay Sapphire made up 34.6% of all gin brand searches we track, and The Botanist accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about gin brands, Bombay Sapphire and The Botanist each appeared in three of the five answers. Bombay Sapphire and The Botanist were each mentioned first in two of the four answers that named either.

Among gin brands worldwide in September 2026

Who do people search for more?

Bombay Sapphire, about 14 searches for every 1 for The Botanist

Bombay Sapphire 246K searchesThe Botanist 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bombay Sapphire in 3 of 5The Botanist in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bombay Sapphire first in 2The Botanist first in 2

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bombay Sapphire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Botanist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bombay Sapphire and The Botanist were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tanqueray1st
  2. Hendrick's2nd
  3. Bombay Sapphire3rd
  4. The Botanist4th
  5. Roku Gin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tanqueray5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hendrick's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombay Sapphire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku Gin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Botanist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about gin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bombay Sapphire or The Botanist more popular in search?

This chart shows how often people search Google for Bombay Sapphire and The Botanist by name. Each line represents a brand's share of searches for all five gin brands we track, month by month, from English-language searches worldwide.

Bombay Sapphire and The Botanist among gin brands worldwide, by month

Share of searches by month for Bombay Sapphire, The Botanist. The figures are in the table below the chart.

View monthly share of searches table
MonthBombay SapphireTanquerayRoku GinHendrick'sThe Botanist
Oct 202533.7%33.7%15.1%15.1%2.5%
Nov 202534.6%34.6%15.5%12.7%2.5%
Dec 202531%37.9%17%11.3%2.8%
Jan 202628.4%28.4%28.4%12.7%2.1%
Feb 202633.6%33.6%15.1%15.1%2.5%
Mar 202632.6%32.6%17.8%14.7%2.4%
Apr 202637.1%30.3%16.6%13.7%2.2%
May 202637%30.2%16.5%13.6%2.7%
Jun 202634.6%28.3%15.5%19%2.5%
Jul 202633.7%33.7%15.1%15.1%2.5%
Aug 202632.1%39.3%14.4%11.8%2.4%
Sep 202634.6%34.6%15.5%12.7%2.5%

How has the Bombay Sapphire and The Botanist comparison changed over the last 12 months?

3 findings
  • Bombay Sapphire was ahead of The Botanist in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands worldwide moved from 33.7% to 34.6%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, The Botanist’s share of searches among gin brands worldwide held steady at 2.5%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for gin brands worldwide in September 2026?

1 change

  1. In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 34.6% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bombay Sapphire’s and The Botanist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bombay Sapphire

1 branded search term

  • bombay sapphire

The Botanist

1 branded search term

  • the botanist gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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