Brandwave

How popular isBombay Sapphire in search?

In September 2026, there were an estimated 246K branded searches for Bombay Sapphire worldwide which held steady over the last 12 months. Bombay Sapphire holds 35.5% estimated Share of Search among gin brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bombay Sapphire35.5%
  2. Tanqueray35.5%
  3. Roku Gin15.9%
  4. Hendrick's13.1%
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Which gin brands compete with Bombay Sapphire?

Bombay Sapphire against gin brands worldwide, by month

Share of Search by month for Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's. The figures are in the table below the chart.

View monthly share of search table
MonthBombay SapphireTanquerayRoku GinHendrick's
Oct 202534.6%34.6%15.4%15.4%
Nov 202535.5%35.5%15.9%13.1%
Dec 202531.9%39%17.5%11.7%
Jan 202629%29%29%13%
Feb 202634.5%34.5%15.5%15.5%
Mar 202633.4%33.4%18.3%15%
Apr 202638%31%17%14%
May 202638%31%17%14%
Jun 202635.5%29%15.9%19.5%
Jul 202634.6%34.6%15.4%15.4%
Aug 202632.9%40.3%14.7%12.1%
Sep 202635.5%35.5%15.9%13.1%

  1. 1.Bombay Sapphire

    35.5%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Tanqueray

    35.5%

    Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  3. 3.Roku Gin

    15.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Hendrick's

    13.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between Bombay Sapphire and its closest rivals

Every comparison with Bombay Sapphire

How has branded search demand for Bombay Sapphire changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bombay Sapphire worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%.
  • Across the 12 months ending September 2026, Bombay Sapphire’s estimated Share of Search among gin brands worldwide peaked at 38% in April 2026 and was lowest at 29% in January 2026.

How did search popularity change for gin brands worldwide in September 2026?

  1. In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.

  2. In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.

  3. In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.

  4. In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

How is Bombay Sapphire measured?

Brandwave collects information about searches that people make online using Bombay Sapphire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bombay sapphire

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How the Brand Demand Index is measured

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