Heat & Glo vs Regency:Which is more popular?
In September 2026, Heat & Glo had more branded searches than Regency among fireplace brands worldwide. Heat & Glo had about 8,100 branded searches, while Regency had 5,400. Heat & Glo made up 6.9% of all fireplace brand searches we track, and Regency accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about fireplace brands, Heat & Glo and Regency each appeared in three of the five answers. Heat & Glo was mentioned before Regency in two out of three answers.
Who do people search for more?
Heat & Glo, about 50% more searches than Regency
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Heat & Glo, named ahead of Regency in 2 of 3 answers
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Top fireplace brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heat & Glo and Regency were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Heat & Glo was listed before Regency in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fireplace brands
5 answers
Asked ChatGPT
“Which fireplace brand should I buy?”
Asked ChatGPT
“What are the best fireplace brands?”
Asked ChatGPT
“What's the best fireplace brand for a living room?”
Searched Google, AI Overview
“electric fireplace”
Searched Google, AI Overview
“modern fireplace”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Heat & Glo or Regency more popular in search?
This chart shows how often people search Google for Heat & Glo and Regency by name. Each line represents a brand's share of searches for all nine fireplace brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Heat & Glo, Regency. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Dimplex | Napoleon | Heat & Glo | Masport | Regency | Escea | Yunca | Woodsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 22.8% | 11.5% | 7.7% | 4.2% | 5.1% | 1% | 0.82% | 0.06% |
| Nov 2025 | 44.4% | 26.9% | 10.9% | 7.3% | 4% | 4.9% | 0.96% | 0.78% | 0.03% |
| Dec 2025 | 48.5% | 23.6% | 9.7% | 7.9% | 4.3% | 4.3% | 0.85% | 0.66% | 0.03% |
| Jan 2026 | 52.9% | 21.9% | 8.7% | 7.1% | 3.9% | 3.9% | 0.94% | 0.76% | 0.04% |
| Feb 2026 | 53.8% | 21.5% | 8.8% | 5.9% | 3.9% | 3.9% | 1.2% | 0.95% | 0.05% |
| Mar 2026 | 55.2% | 18% | 9% | 6% | 4.9% | 4% | 1.4% | 1.2% | 0.1% |
| Apr 2026 | 59.3% | 15.8% | 7.9% | 5.3% | 5.3% | 3.5% | 1.5% | 1.3% | 0.11% |
| May 2026 | 60.6% | 15.9% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 1.3% | 0.17% |
| Jun 2026 | 60.5% | 19.2% | 5.4% | 4.4% | 4.4% | 2.9% | 2% | 1.1% | 0.17% |
| Jul 2026 | 55.1% | 21.1% | 7.4% | 4.9% | 4.9% | 3.3% | 1.7% | 1.5% | 0.15% |
| Aug 2026 | 61.4% | 15.8% | 6.7% | 4.5% | 4.5% | 3.7% | 2% | 1.3% | 0.12% |
| Sep 2026 | 51.2% | 20.2% | 8.4% | 6.9% | 5.6% | 4.6% | 2% | 1.1% | 0.06% |
How has the Heat & Glo and Regency comparison changed over the last 12 months?
3 findings
- Heat & Glo was ahead of Regency in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heat & Glo’s share of searches among fireplace brands worldwide moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Regency’s share of searches among fireplace brands worldwide moved from 5.1% to 4.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for fireplace brands worldwide in September 2026?
2 changes
In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%.
In September 2026, Regency gained share of searches among fireplace brands worldwide, from 3.7% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Heat & Glo’s and Regency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heat & Glo
1 branded search term
- heat and glo
Regency
1 branded search term
- regency fireplace
Other head-to-heads among fireplace brands
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