How popular isRegency?
In September 2026, people searched for Regency by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.6% of all global fireplace brand searches, placing Regency sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about fireplace brands, Regency appeared in three of the five answers and was the third most recommended of the nine.
Regency is the sixth most searched of 9 competitors and the third most recommended in AI answers.
RinnaiShare of searches 51.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DimplexShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
NapoleonShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Heat & GloShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RegencyShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top fireplace brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Regency was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Regency is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fireplace brands
5 answers
Asked ChatGPT
“Which fireplace brand should I buy?”
Asked ChatGPT
“What are the best fireplace brands?”
Asked ChatGPT
“What's the best fireplace brand for a living room?”
Searched Google, AI Overview
“electric fireplace”
Searched Google, AI Overview
“modern fireplace”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fireplace brands compete with Regency?
Share of searches by month for Rinnai, Dimplex, Napoleon, Heat & Glo, Masport, Regency, Escea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Dimplex | Napoleon | Heat & Glo | Masport | Regency | Escea | Yunca | Woodsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 22.8% | 11.5% | 7.7% | 4.2% | 5.1% | 1% | 0.82% | 0.06% |
| Nov 2025 | 44.4% | 26.9% | 10.9% | 7.3% | 4% | 4.9% | 0.96% | 0.78% | 0.03% |
| Dec 2025 | 48.5% | 23.6% | 9.7% | 7.9% | 4.3% | 4.3% | 0.85% | 0.66% | 0.03% |
| Jan 2026 | 52.9% | 21.9% | 8.7% | 7.1% | 3.9% | 3.9% | 0.94% | 0.76% | 0.04% |
| Feb 2026 | 53.8% | 21.5% | 8.8% | 5.9% | 3.9% | 3.9% | 1.2% | 0.95% | 0.05% |
| Mar 2026 | 55.2% | 18% | 9% | 6% | 4.9% | 4% | 1.4% | 1.2% | 0.1% |
| Apr 2026 | 59.3% | 15.8% | 7.9% | 5.3% | 5.3% | 3.5% | 1.5% | 1.3% | 0.11% |
| May 2026 | 60.6% | 15.9% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 1.3% | 0.17% |
| Jun 2026 | 60.5% | 19.2% | 5.4% | 4.4% | 4.4% | 2.9% | 2% | 1.1% | 0.17% |
| Jul 2026 | 55.1% | 21.1% | 7.4% | 4.9% | 4.9% | 3.3% | 1.7% | 1.5% | 0.15% |
| Aug 2026 | 61.4% | 15.8% | 6.7% | 4.5% | 4.5% | 3.7% | 2% | 1.3% | 0.12% |
| Sep 2026 | 51.2% | 20.2% | 8.4% | 6.9% | 5.6% | 4.6% | 2% | 1.1% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 60.5K | -18.2% | -10.1 points | |
| 2, held 2nd | 20.2% | 23.8K | +24.6% | +4.3 points | |
| 3, held 3rd | 8.4% | 9.9K | +22.2% | +1.7 points | |
| 4, held 4th | 6.9% | 8.1K | +50% | +2.4 points | |
| 5, held 5th | 5.6% | 6.6K | +22.2% | +1.1 points | |
| 6, held 6th | 4.6% | 5.4K | +22.7% | +0.9 points | |
| 7, held 7th | 2% | 2.4K | 0% | 0 points | |
| 8, held 8th | 1.1% | 1.3K | -18.8% | -0.2 points | |
| 9, held 9th | 0.06% | 70 | -50% | -0.1 points |
1.
Rinnai51.2%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -10.1 points.
2.
Dimplex20.2%
Held 2nd. 23.8K estimated branded searches, +24.6% vs prior month. Share +4.3 points.
3.
Napoleon8.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
6.9%
Held 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.4 points.
5.
Masport5.6%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
6.
Regency4.6%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
7.
Escea2%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Yunca1.1%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
9.
Woodsman0.06%
Held 9th. 70 estimated branded searches, -50% vs prior month. Share -0.1 points.
Compare popularity between Regency and its closest rivals
Every comparison with Regency
8 comparisons
How has branded search demand for Regency changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Regency worldwide fell from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Regency’s share of searches among fireplace brands worldwide decreased from 5.1% to 4.6%.
- Across the 12 months ending September 2026, Regency’s share of searches among fireplace brands worldwide peaked at 5.1% in October 2025 and was lowest at 2.9% in June 2026.
- Across the 12 months ending September 2026, Regency fell from 5th to 6th among fireplace brands worldwide.
How did search popularity change for fireplace brands worldwide in September 2026?
6 changes
In September 2026, Dimplex gained share of searches among fireplace brands worldwide, from 15.8% to 20.2%.
In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%.
In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.
In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%.
In September 2026, Regency gained share of searches among fireplace brands worldwide, from 3.7% to 4.6%.
In September 2026, Rinnai lost share of searches among fireplace brands worldwide, from 61.4% to 51.2%.
How are Regency’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Regency’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- regency fireplace
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