Brandwave

Haribo vs Jolly Rancher:Which is more popular?

In September 2026, Haribo had more branded searches than Jolly Rancher among lolly brands worldwide. Haribo had about 450,000 branded searches, while Jolly Rancher had 201,000. Haribo made up 20.3% of all lolly brand searches we track, and Jolly Rancher accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about lolly brands, Jolly Rancher appeared in three of the five answers and Haribo in one. Jolly Rancher was mentioned before Haribo in every answer that named either.

Among lolly brands worldwide in September 2026

Who do people search for more?

Haribo, about 2 searches for every 1 for Jolly Rancher

Haribo 450K searchesJolly Rancher 201K searches

Who does AI mention more?

Jolly Rancher, mentioned in 3 of 5 answers, Haribo in 1

Jolly Rancher in 3 of 5Haribo in 1 of 5

Who does AI recommend more?

Jolly Rancher, named ahead of Haribo in 3 of 3 answers

Jolly Rancher first in 3Haribo never first

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jolly Rancher was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Haribo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jolly Rancher was listed before Haribo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Skittles2nd
  3. Dum-Dums3rd
  4. Jolly Rancher4th
  5. Tootsie Pops5th
  6. Haribo6th
  7. Allens–
  8. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Haribo or Jolly Rancher more popular in search?

This chart shows how often people search Google for Haribo and Jolly Rancher by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.

Haribo and Jolly Rancher among lolly brands worldwide, by month

Share of searches by month for Haribo, Jolly Rancher. The figures are in the table below the chart.

View monthly share of searches table
MonthAllensHariboSkittlesChupa ChupsJolly RancherMentosTootsie PopsDum-Dums
Oct 202517.5%26.1%21.3%14.3%9.5%7.8%1.9%1.6%
Nov 202519.7%24%19.7%16.1%8.8%8.8%1.8%1.2%
Dec 202520.4%24.9%20.4%13.6%9.1%9.1%1.5%1%
Jan 202620.4%25%20.4%13.7%9.1%9.1%1.2%1%
Feb 202617.7%26.4%21.6%14.4%9.6%7.9%1.3%1.1%
Mar 202626.9%22%18%14.7%8%8%1.3%0.89%
Apr 202632%21.4%17.5%11.7%7.8%7.8%1.1%0.86%
May 202627.7%22.7%18.6%12.4%8.3%8.3%1.1%0.92%
Jun 202630.5%20.4%16.7%13.7%7.5%9.1%1.2%0.82%
Jul 202626.4%21.6%17.7%14.5%7.9%9.7%1.3%0.87%
Aug 202624.9%20.4%20.4%13.6%9.1%9.1%1.5%1%
Sep 202624.9%20.3%20.3%13.6%9.1%9.1%1.5%1.2%

How has the Haribo and Jolly Rancher comparison changed over the last 12 months?

3 findings
  • Haribo was ahead of Jolly Rancher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands worldwide moved from 26.1% to 20.3%, and its estimated monthly branded searches moved from 673K to 450K.
  • Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lolly brands worldwide moved from 9.5% to 9.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for lolly brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  2. Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haribo’s and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

1 branded search term

  • haribo

Jolly Rancher

1 branded search term

  • jolly rancher

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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