Brandwave

GS Yuasa vs Optima:Which is more popular by branded search?

In August 2026, Optima had more branded searches than GS Yuasa among car battery brands worldwide. Optima was estimated to have 33.1K branded searches compared to GS Yuasa’s 6.6K, and held a 6.5% Share of Search versus GS Yuasa’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among car battery brands worldwide in August 2026Which is more popular in search, GS Yuasa or Optima?
GS Yuasa1.3%6.6K searches
vs
Optima6.5%33.1K searches

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Which is more popular in search, GS Yuasa or Optima?

Compare the car battery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GS Yuasa and Optima among car battery brands worldwide, by month

Share of Search by month for Optima, GS Yuasa. The figures are in the table below the chart.

View monthly share of search table
MonthBoschExideOptimaVartaOdyssey BatteryGS Yuasa
Oct 202540.1%38.8%7.8%5.2%5.7%2.3%
Nov 202538.9%37.5%9.2%6.2%6.7%1.5%
Dec 202539%37.6%9.2%6.2%6.7%1.2%
Jan 202638.4%36.9%9.1%6.1%8.1%1.5%
Feb 202637.8%36.2%8.9%6%9.7%1.4%
Mar 202638.3%37%9.1%6.1%8.1%1.5%
Apr 202636.5%42.9%7.1%5.8%6.3%1.4%
May 202636.6%43%7.1%5.8%6.3%1.2%
Jun 202633.3%48.1%6.5%5.3%5.8%1.1%
Jul 202632.9%47.5%6.4%6.4%5.7%1%
Aug 202640.5%39.4%6.5%6.5%5.8%1.3%
Sep 2026——————

How has the GS Yuasa and Optima comparison changed over the last 12 months?

  • Optima was ahead of GS Yuasa in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GS Yuasa’s estimated Share of Search among car battery brands worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
  • Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for car battery brands worldwide in August 2026?

  1. Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  2. Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using GS Yuasa’s and Optima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GS Yuasa

1 branded search term

  • gs yuasa

Optima

1 branded search term

  • optima batteries

How the Brand Demand Index is measured

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