Exide vs Optima:Which is more popular by branded search?
In August 2026, Exide had more branded searches than Optima among car battery brands worldwide. Exide was estimated to have 201K branded searches compared to Optima’s 33.1K, and held a 39.4% Share of Search versus Optima’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Exide or Optima?
Compare the car battery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Exide, Optima. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Exide | Optima | Varta | Odyssey Battery | GS Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 38.8% | 7.8% | 5.2% | 5.7% | 2.3% |
| Nov 2025 | 38.9% | 37.5% | 9.2% | 6.2% | 6.7% | 1.5% |
| Dec 2025 | 39% | 37.6% | 9.2% | 6.2% | 6.7% | 1.2% |
| Jan 2026 | 38.4% | 36.9% | 9.1% | 6.1% | 8.1% | 1.5% |
| Feb 2026 | 37.8% | 36.2% | 8.9% | 6% | 9.7% | 1.4% |
| Mar 2026 | 38.3% | 37% | 9.1% | 6.1% | 8.1% | 1.5% |
| Apr 2026 | 36.5% | 42.9% | 7.1% | 5.8% | 6.3% | 1.4% |
| May 2026 | 36.6% | 43% | 7.1% | 5.8% | 6.3% | 1.2% |
| Jun 2026 | 33.3% | 48.1% | 6.5% | 5.3% | 5.8% | 1.1% |
| Jul 2026 | 32.9% | 47.5% | 6.4% | 6.4% | 5.7% | 1% |
| Aug 2026 | 40.5% | 39.4% | 6.5% | 6.5% | 5.8% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Exide and Optima comparison changed over the last 12 months?
3 findings
- Exide was ahead of Optima in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands worldwide moved from 38.8% to 39.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for car battery brands worldwide in August 2026?
3 changes
In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.
In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.
Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Exide’s and Optima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.