How popular isOptima in search?
In August 2026, there were an estimated 33.1K branded searches for Optima worldwide which is down 18.3% over the last 11 months. Optima holds 6.5% estimated Share of Search among car battery brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bosch40.5%- Exide39.4%
Optima6.5%
Varta6.5%- Odyssey Battery5.8%
- GS Yuasa1.3%
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Which car battery brands compete with Optima?
Share of Search by month for Bosch, Exide, Optima, Varta, Odyssey Battery. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Exide | Optima | Varta | Odyssey Battery | GS Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 38.8% | 7.8% | 5.2% | 5.7% | 2.3% |
| Nov 2025 | 38.9% | 37.5% | 9.2% | 6.2% | 6.7% | 1.5% |
| Dec 2025 | 39% | 37.6% | 9.2% | 6.2% | 6.7% | 1.2% |
| Jan 2026 | 38.4% | 36.9% | 9.1% | 6.1% | 8.1% | 1.5% |
| Feb 2026 | 37.8% | 36.2% | 8.9% | 6% | 9.7% | 1.4% |
| Mar 2026 | 38.3% | 37% | 9.1% | 6.1% | 8.1% | 1.5% |
| Apr 2026 | 36.5% | 42.9% | 7.1% | 5.8% | 6.3% | 1.4% |
| May 2026 | 36.6% | 43% | 7.1% | 5.8% | 6.3% | 1.2% |
| Jun 2026 | 33.3% | 48.1% | 6.5% | 5.3% | 5.8% | 1.1% |
| Jul 2026 | 32.9% | 47.5% | 6.4% | 6.4% | 5.7% | 1% |
| Aug 2026 | 40.5% | 39.4% | 6.5% | 6.5% | 5.8% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.5% | 206K | +21.2% | +7.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.4% | 201K | -18.3% | -8.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.5% | 33.1K | 0% | +0.1 points | |
| 4, held 4th | 6.5% | 33.1K | 0% | +0.1 points | |
| 5, held 5th | 5.8% | 29.6K | 0% | +0.1 points | |
| 6, held 6th | 1.3% | 6.6K | +22.2% | +0.3 points |
1.
Bosch40.5%
Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +7.6 points.
2.Exide
39.4%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -8.1 points.
3.
Optima6.5%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Varta6.5%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.8%
Held 5th. 29.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.GS Yuasa
1.3%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare search popularity between Optima and its closest rivals
How has branded search demand for Optima changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Optima worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands worldwide decreased from 7.8% to 6.5%.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands worldwide peaked at 9.2% in December 2025 and was lowest at 6.4% in July 2026.
How did search popularity change for car battery brands worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Exide to take the highest estimated Share of Search among car battery brands worldwide, at 40.5%.
In August 2026, Exide lost estimated Share of Search among car battery brands worldwide, from 47.5% to 39.4%.
Estimated monthly branded searches for Varta worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for GS Yuasa worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Optima worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How is Optima measured?
Brandwave collects information about searches that people make online using Optima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- optima batteries
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Is Optima your brand?
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