Global Relay vs Smarsh:Which is more popular by branded search?
In August 2026, Global Relay had more branded searches than Smarsh among email archiving platforms worldwide. Global Relay was estimated to have 12.1K branded searches compared to Smarsh’s 9.9K, and held a 6.4% Share of Search versus Smarsh’s 5.3%. These are worldwide searches for English-language branded terms.
Follow Global Relay vs Smarsh and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Global Relay or Smarsh?
Compare the platforms that archive business email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Relay, Smarsh. The figures are in the table below the chart.
View monthly share of search table
| Month | Mimecast | Proofpoint | Barracuda | Global Relay | Smarsh |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28.3% | 6.8% | 8.4% | 5.6% |
| Nov 2025 | 48.1% | 32.4% | 6.4% | 7.9% | 5.3% |
| Dec 2025 | 51% | 28.2% | 6.8% | 8.3% | 5.6% |
| Jan 2026 | 51.4% | 28.6% | 6.9% | 8.5% | 4.6% |
| Feb 2026 | 48% | 32.5% | 6.4% | 7.9% | 5.3% |
| Mar 2026 | 47.9% | 32.5% | 6.4% | 7.9% | 5.3% |
| Apr 2026 | 46.6% | 31.4% | 7.6% | 9.3% | 5.1% |
| May 2026 | 47.4% | 31.9% | 7.7% | 7.7% | 5.2% |
| Jun 2026 | 50.9% | 28.3% | 6.8% | 8.4% | 5.6% |
| Jul 2026 | 49.3% | 27.4% | 9.9% | 8.1% | 5.4% |
| Aug 2026 | 48.1% | 32.4% | 7.9% | 6.4% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Global Relay and Smarsh comparison changed over the last 12 months?
3 findings
- Global Relay was ahead of Smarsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Global Relay’s estimated Share of Search among email archiving platforms worldwide moved from 8.4% to 6.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Smarsh’s estimated Share of Search among email archiving platforms worldwide moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for email archiving platforms worldwide in August 2026?
2 changes
In August 2026, Global Relay lost estimated Share of Search among email archiving platforms worldwide, from 8.1% to 6.4%.
Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Global Relay’s and Smarsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Global Relay
1 branded search term
- global relay
Smarsh
1 branded search term
- smarsh
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.