Brandwave

Glade vs Renuzit:Which is more popular by branded search?

In August 2026, Glade had more branded searches than Renuzit among air freshener brands worldwide. Glade was estimated to have 8.1K branded searches compared to Renuzit’s 2.4K, and held a 1% Share of Search versus Renuzit’s 0.3%. These are worldwide searches for English-language branded terms.

Share of Search among air freshener brands worldwide in August 2026Which is more popular in search, Glade or Renuzit?
Glade1%8.1K searches
vs
Renuzit0.3%2.4K searches

Follow Glade vs Renuzit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Glade or Renuzit?

Compare the air freshener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Glade and Renuzit among air freshener brands worldwide, by month

Share of Search by month for Glade, Renuzit. The figures are in the table below the chart.

View monthly share of search table
MonthYankee CandleFebrezeAir WickGladeRenuzit
Oct 202568.6%16.8%13.8%0.68%0.2%
Nov 202576.4%12.6%10.3%0.51%0.15%
Dec 202582.9%9.1%7.5%0.36%0.13%
Jan 202661.3%22.4%15.1%0.9%0.32%
Feb 202654.4%24.4%19.9%0.97%0.35%
Mar 202654.2%24.3%19.9%1.2%0.35%
Apr 202649.2%27%22.1%1.3%0.39%
May 202651.5%28.2%18.8%1.1%0.41%
Jun 202651.5%28.2%18.8%1.1%0.41%
Jul 202651.3%28.1%18.8%1.4%0.41%
Aug 202656.5%25.2%16.9%1%0.3%
Sep 2026—————

How has the Glade and Renuzit comparison changed over the last 12 months?

  • Glade was ahead of Renuzit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide moved from 0.68% to 1%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 11 months ending August 2026, Renuzit’s estimated Share of Search among air freshener brands worldwide moved from 0.2% to 0.3%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for air freshener brands worldwide in August 2026?

Neither Glade nor Renuzit moved beyond provider rounding among air freshener brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Glade’s and Renuzit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glade

1 branded search term

  • glade spray

Renuzit

1 branded search term

  • renuzit

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.