Brandwave

Gearbox vs Onix:Which is more popular?

In September 2026, Gearbox had more branded searches than Onix among pickleball brands worldwide. Gearbox had about 5,500 branded searches, while Onix had 1,950. Gearbox made up 6.2% of all pickleball brand searches we track, and Onix accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about pickleball brands, Gearbox appeared in two of the five answers and Onix in one. Gearbox was mentioned before Onix in every answer that named either.

Among pickleball brands worldwide in September 2026

Who do people search for more?

Gearbox, about 3 searches for every 1 for Onix

Gearbox 5.5K searchesOnix 1.9K searches

Who does AI mention more?

Gearbox, mentioned in 2 of 5 answers, Onix in 1

Gearbox in 2 of 5Onix in 1 of 5

Who does AI recommend more?

Gearbox, named ahead of Onix in 2 of 2 answers

Gearbox first in 2Onix never first

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Top pickleball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gearbox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Onix was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gearbox was listed before Onix in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOOLA1st
  2. Selkirk2nd
  3. CRBN3rd
  4. Vatic Pro4th
  5. Six Zero5th
  6. Gearbox6th
  7. Franklin7th
  8. Onix8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JOOLA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selkirk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vatic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRBN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Six Zero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Franklin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gearbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Onix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pickleball brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gearbox or Onix more popular in search?

This chart shows how often people search Google for Gearbox and Onix by name. Each line represents a brand's share of searches for all eight pickleball brands we track, month by month, from English-language searches worldwide.

Gearbox and Onix among pickleball brands worldwide, by month

Share of searches by month for Gearbox, Onix. The figures are in the table below the chart.

View monthly share of searches table
MonthVatic ProSix ZeroJOOLAFranklinSelkirkCRBNGearboxOnix
Oct 202520.2%14.6%14.6%12%8%16.2%10%4.3%
Nov 202519.6%17.4%17.4%11.6%7.8%15%7.6%3.5%
Dec 202519.1%13.8%16.9%13.8%11.3%12.6%8.4%4.1%
Jan 202618.7%12.8%12.8%19.1%12.8%11.6%7.7%4.7%
Feb 202619.7%13%15.9%13%13%14.4%7.2%3.9%
Mar 202619.8%13.1%16%13.1%13.1%14.5%7.3%3.2%
Apr 202620.8%12.5%18.7%12.5%12.5%13.9%6.1%3.1%
May 202620.3%14.9%18.2%12.2%12.2%13.5%5.9%3%
Jun 202621.1%19%19%10.4%8.5%13.5%6.2%2.5%
Jul 202622.1%18.7%18.7%10.3%10.3%12%5.4%2.4%
Aug 202625.4%19.5%16%10.7%8.7%11.9%5.2%2.6%
Sep 202626.4%20.3%16.6%11.1%9.1%8.2%6.2%2.2%

How has the Gearbox and Onix comparison changed over the last 12 months?

3 findings
  • Gearbox was ahead of Onix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gearbox’s share of searches among pickleball brands worldwide moved from 10% to 6.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
  • Across the 12 months ending September 2026, Onix’s share of searches among pickleball brands worldwide moved from 4.3% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

How did search popularity change for pickleball brands worldwide in September 2026?

2 changes
  1. In September 2026, Gearbox gained share of searches among pickleball brands worldwide, from 5.2% to 6.2%.

  2. Estimated monthly branded searches for Onix worldwide fell 33.7% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gearbox’s and Onix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gearbox

2 branded search terms

  • gearbox paddle
  • gearbox pickleball

Onix

3 branded search terms

  • onix ball
  • onix pickleball
  • onix pickleball ball

How the Brand Demand Index is measured

Other head-to-heads among pickleball brands

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