Brandwave

Freetrade vs Trading 212:Which is more popular by branded search?

In August 2026, Trading 212 had more branded searches than Freetrade among retail investing and trading apps worldwide. Trading 212 was estimated to have 652K branded searches compared to Freetrade’s 32.7K, and held a 12.4% Share of Search versus Freetrade’s 0.62%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among retail investing and trading apps worldwide in August 2026Which is more popular in search, Freetrade or Trading 212?
Freetrade0.62%32.7K searches
vs
Trading 21212.4%652K searches
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Which is more popular in search, Freetrade or Trading 212?

Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Freetrade and Trading 212 among retail investing and trading apps worldwide, by month

Share of Search by month for Trading 212, Freetrade. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrade RepublicTrading 212WealthsimpleeToroWebullFreetradePublic
Oct 202537.7%15.8%14.9%9.5%13.5%7.6%0.87%0.2%
Nov 202542.7%14.8%14%8.9%12.5%6%0.81%0.21%
Dec 202538.7%19.7%12.8%9.8%11.4%6.6%0.75%0.25%
Jan 202632.5%19.7%15.6%10.4%13.8%6.6%1.1%0.21%
Feb 202634.2%17.1%13.6%16.2%12%5.7%0.98%0.2%
Mar 202630.3%14.9%14.8%23.4%10.5%5%0.85%0.2%
Apr 202631.9%15.9%13.1%23.4%9.2%5.3%0.89%0.23%
May 202632.4%22.7%14.7%12.2%10.7%6.2%0.85%0.22%
Jun 202635.1%25%13.2%10.7%9.6%5.6%0.65%0.2%
Jul 202635.4%24.7%13%10.7%9.7%5.7%0.54%0.2%
Aug 202639.1%23.3%12.4%10%9.1%5.3%0.62%0.2%
Sep 2026————————

How has the Freetrade and Trading 212 comparison changed over the last 12 months?

How did search popularity change for retail investing and trading apps worldwide in August 2026?

  1. In August 2026, Trading 212 lost estimated Share of Search among retail investing and trading apps worldwide, from 13% to 12.4%.

  2. Estimated monthly branded searches for Freetrade worldwide fell 41.7% over 11 measured months, from 56.1K to 32.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Freetrade’s and Trading 212’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freetrade

8 branded search terms

  • Freetrade
  • freetrade app
  • freetrade investing
  • freetrade isa
  • freetrade sipp
  • freetrade stocks and shares isa
  • freetrade uk
  • freetrade uk app

Trading 212

25 branded search terms

  • demo trading212
  • Trading 212
  • trading 212 account
  • trading 212 app
  • trading 212 card
  • trading 212 cash isa
  • trading 212 cfd
  • trading 212 charges
  • trading 212 charts
  • trading 212 com
  • trading 212 demo
  • trading 212 download
  • trading 212 fees
  • trading 212 forex
  • trading 212 invest
  • trading 212 isa
  • trading 212 stocks and shares isa
  • trading 212 trading fees
  • trading 212uk
  • trading on trading 212
  • trading212
  • trading212 app
  • trading212 com
  • trading212 isa
  • trading212uk

How the Brand Demand Index is measured

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