Evolution Fishing vs Shimano:Which is more popular?
In September 2026, Shimano had more branded searches than Evolution Fishing among tackle bag brands worldwide. Shimano had about 368,000 branded searches, while Evolution Fishing had 3,600. Shimano made up 40.8% of all tackle bag brand searches we track, and Evolution Fishing accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, Evolution Fishing appeared in two of the five answers and Shimano in none.
Who do people search for more?
Shimano, about 102 searches for every 1 for Evolution Fishing
Who does AI mention more?
Evolution Fishing, mentioned in 2 of 5 answers, Shimano in 0
Who does AI recommend more?
Evolution Fishing, the only one of the two named
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Top tackle bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Evolution Fishing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Shimano did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plano1st- KastKing2nd
- Wild River3rd
- Evolution Fishing3rd
Daiwa5th
Shimano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tackle bag brands
5 answers
Asked ChatGPT
“Which tackle bag brand should I buy?”
Asked ChatGPT
“What are the best tackle bag brands?”
Asked ChatGPT
“What's the best tackle bag brand for fishing trips?”
Searched Google, AI Overview
“fishing tackle bag”
Searched Google, AI Overview
“tackle bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Evolution Fishing or Shimano more popular in search?
This chart shows how often people search Google for Evolution Fishing and Shimano by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shimano, Evolution Fishing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the Evolution Fishing and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Evolution Fishing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Evolution Fishing’s share of searches among tackle bag brands worldwide moved from 0.22% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 12 months ending September 2026, Shimano’s share of searches among tackle bag brands worldwide moved from 41.9% to 40.8%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes

In September 2026, Shimano gained share of searches among tackle bag brands worldwide, from 37.8% to 40.8%.
Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Evolution Fishing’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Evolution Fishing
1 branded search term
- evolution fishing
Shimano
1 branded search term
- shimano
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