Brandwave

Estée Lauder vs Olay:Which is more popular?

In September 2026, Estée Lauder had more branded searches than Olay among night cream brands worldwide. Estée Lauder had about 823,000 branded searches, while Olay had 27,100. Estée Lauder made up 24.4% of all night cream brand searches we track, and Olay accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and Estée Lauder in one. Olay was mentioned before Estée Lauder in every answer.

Among night cream brands worldwide in September 2026

Who do people search for more?

Estée Lauder, about 30 searches for every 1 for Olay

Estée Lauder 823K searchesOlay 27.1K searches

Who does AI mention more?

Olay, mentioned in 2 of 5 answers, Estée Lauder in 1

Olay in 2 of 5Estée Lauder in 1 of 5

Who does AI recommend more?

Olay, named ahead of Estée Lauder in every answer

Olay first in 2Estée Lauder never first

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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay was listed before Estée Lauder in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Olay2nd
  3. Estée Lauder3rd
  4. RoC3rd
  5. Cetaphil–
  6. L'Oréal Paris–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

  • Asked ChatGPT

    “Which night cream brand should I buy?”

    1. 1CeraVe

  • Asked ChatGPT

    “What are the best night cream brands?”

    1. 1CeraVe
    2. 2Olay
    3. 3Estée Lauder

  • Asked ChatGPT

    “What's the best night cream brand for dry skin?”

    1. 1CeraVe

  • Searched Google, AI Overview

    “best night cream”

    1. 1CeraVe
    2. 2Olay
    3. 3RoC

  • Searched Google, AI Overview

    “night cream for dry skin”

    1. 1CeraVe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Estée Lauder or Olay more popular in search?

This chart shows how often people search Google for Estée Lauder and Olay by name. Each line represents a brand's share of searches for all six night cream brands we track, month by month, from English-language searches worldwide.

Estée Lauder and Olay among night cream brands worldwide, by month

Share of searches by month for Estée Lauder, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayL'Oréal ParisRoC
Oct 202544.7%24.4%29.8%0.54%0.3%0.3%
Nov 202537.1%24.8%37.1%0.45%0.3%0.25%
Dec 202541.8%22.8%34.3%0.51%0.28%0.28%
Jan 202644.6%29.7%24.4%0.54%0.29%0.44%
Feb 202647.1%25.8%25.8%0.57%0.31%0.47%
Mar 202642.1%28.1%28.1%0.51%0.28%0.93%
Apr 202644.4%29.6%24.3%0.54%0.29%0.8%
May 202647%25.7%25.7%0.57%0.31%0.7%
Jun 202649.1%26.8%22.1%0.6%0.32%1.1%
Jul 202648.7%26.6%21.9%0.59%0.32%2%
Aug 202649.2%26.9%22.1%0.6%0.4%0.89%
Sep 202644.4%29.6%24.4%0.8%0.44%0.44%

How has the Estée Lauder and Olay comparison changed over the last 12 months?

3 findings
  • Estée Lauder was ahead of Olay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.2M to 823K.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands worldwide moved from 0.54% to 0.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for night cream brands worldwide in September 2026?

2 changes

  1. In September 2026, Estée Lauder gained share of searches among night cream brands worldwide, from 22.1% to 24.4%.

  2. In September 2026, Olay rose from 5th to 4th among night cream brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Estée Lauder’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Estée Lauder

1 branded search term

  • estee lauder

Olay

1 branded search term

  • olay night cream

How the Brand Demand Index is measured

Other head-to-heads among night cream brands

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