EBC Brakes vs PowerStop:Which is more popular?
In September 2026, EBC Brakes had more branded searches than PowerStop among brake pad brands worldwide. EBC Brakes had about 5,400 branded searches, while PowerStop had 1,900. EBC Brakes made up 8.3% of all brake pad brand searches we track, and PowerStop accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about brake pad brands, EBC Brakes and PowerStop each appeared in one of the four answers. EBC Brakes and PowerStop were each mentioned first in one of the two answers.
Who do people search for more?
EBC Brakes, about 3 searches for every 1 for PowerStop
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow EBC Brakes vs PowerStop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brake pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, EBC Brakes was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. PowerStop was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. EBC Brakes and PowerStop were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Akebono1st
Bosch2nd
Hawk Performance3rd
PowerStop3rd
Brembo5th- EBC Brakes5th
Ferodo–
Textar–
Pagid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Akebono3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brembo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EBC Brakes1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hawk Performance1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PowerStop1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ferodo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Textar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pagid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about brake pad brands
4 answers
Asked ChatGPT
“Which brake pads should I buy for my car?”
Asked ChatGPT
“What are the best brake pad brands?”
Asked ChatGPT
“Are ceramic or semi-metallic brake pads better for daily driving?”
Searched Google, AI Overview
“brake pads”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best brake pads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is EBC Brakes or PowerStop more popular in search?
This chart shows how often people search Google for EBC Brakes and PowerStop by name. Each line represents a brand's share of searches for all nine brake pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for EBC Brakes, PowerStop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akebono | Brembo | Bosch | EBC Brakes | Ferodo | Textar | Hawk Performance | Pagid | PowerStop |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 27.4% | 8.2% | 10% | 4.4% | 5.4% | 4.4% | 3.6% | 3% |
| Nov 2025 | 31.1% | 31.1% | 7.6% | 9.3% | 5% | 5% | 4.1% | 3.4% | 3.4% |
| Dec 2025 | 27% | 40.4% | 6.6% | 8.1% | 4.3% | 4.3% | 3.6% | 2.8% | 2.8% |
| Jan 2026 | 29.6% | 36.1% | 7.2% | 8.8% | 3.9% | 4.8% | 3.9% | 3.2% | 2.5% |
| Feb 2026 | 29.3% | 29.3% | 8.8% | 10.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 33.6% | 27.5% | 8.2% | 10% | 4.5% | 4.5% | 4.5% | 3.6% | 3.6% |
| Apr 2026 | 33.2% | 27.2% | 9.9% | 9.9% | 4.4% | 4.4% | 4.4% | 3.6% | 2.9% |
| May 2026 | 29.7% | 29.7% | 7.2% | 10.8% | 4.8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Jun 2026 | 32.8% | 26.7% | 9.7% | 9.7% | 4.3% | 5.3% | 4.3% | 4.3% | 2.8% |
| Jul 2026 | 32.5% | 26.5% | 9.6% | 9.6% | 5.3% | 5.3% | 4.2% | 3.5% | 3.5% |
| Aug 2026 | 32.1% | 26.2% | 9.5% | 9.5% | 5.2% | 6.4% | 4.2% | 3.5% | 3.5% |
| Sep 2026 | 34.2% | 27.8% | 8.3% | 8.3% | 5.5% | 5.5% | 3.7% | 3.7% | 2.9% |
How has the EBC Brakes and PowerStop comparison changed over the last 12 months?
3 findings
- EBC Brakes was ahead of PowerStop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide moved from 10% to 8.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, PowerStop’s share of searches among brake pad brands worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for brake pad brands worldwide in September 2026?
2 changes
In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%.
In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EBC Brakes’ and PowerStop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EBC Brakes
1 branded search term
- ebc brake pads
PowerStop
1 branded search term
- power stop brake pads
Other head-to-heads among brake pad brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.