Brandwave

DND vs Olive & June:Which is more popular?

In September 2026, DND had more branded searches than Olive & June among gel polish brands worldwide. DND had about 132,000 branded searches, while Olive & June had 74,000. DND made up 18.8% of all gel polish brand searches we track, and Olive & June accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about gel polish brands, DND appeared in three of the five answers and Olive & June in two. DND was mentioned before Olive & June in three out of four answers that named either.

Among gel polish brands worldwide in September 2026

Who do people search for more?

DND, about 79% more searches than Olive & June

DND 132K searchesOlive & June 74K searches

Who does AI mention more?

DND, mentioned in 3 of 5 answers, Olive & June in 2

DND in 3 of 5Olive & June in 2 of 5

Who does AI recommend more?

DND, named ahead of Olive & June in 3 of 4 answers

DND first in 3Olive & June first in 1

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DND was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Olive & June was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DND was listed before Olive & June in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Gelish2nd
  3. DND3rd
  4. Kiara Sky4th
  5. Olive & June5th
  6. Sally Hansen6th
  7. CND7th
  8. Madam Glam8th
  9. Essie9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DND or Olive & June more popular in search?

This chart shows how often people search Google for DND and Olive & June by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.

DND and Olive & June among gel polish brands worldwide, by month

Share of searches by month for DND, Olive & June. The figures are in the table below the chart.

View monthly share of searches table
MonthCNDOPIDNDEssieOlive & JuneGelishSally HansenKiara SkyMadam Glam
Oct 202522.2%22.2%15.2%10%12.2%8.2%6.7%2%1.3%
Nov 202520.2%20.2%16.2%9.1%16.6%7.4%6.1%2.7%1.5%
Dec 202521%17.2%16.3%9.4%14%11.5%6.3%2.8%1.3%
Jan 202621.2%21.2%16.5%9.5%11.6%9.5%6.4%2.9%1.3%
Feb 202623.3%23.3%15.3%8.5%10.4%8.5%7%2.6%1.1%
Mar 202621.9%21.9%14.4%9.8%12%9.8%6.6%2.4%1.1%
Apr 202624.4%20%16.1%8.9%10.9%8.9%7.3%2.2%1.2%
May 202621.6%21.6%14.2%9.7%11.9%9.7%7.9%2.4%0.87%
Jun 202622%18%20.9%9.9%9.9%8.1%8.1%2.4%0.88%
Jul 202620.6%20.6%19.1%13.7%7.5%9.2%6.2%2.3%0.82%
Aug 202621.4%21.4%20.4%9.6%9.6%7.9%6.4%2.4%0.86%
Sep 202623.4%19.2%18.8%10.5%10.5%7%7%2.6%0.94%

How has the DND and Olive & June comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Olive & June took it in November 2025, DND took it in December 2025.
  • Across the 12 months ending September 2026, DND’s share of searches among gel polish brands worldwide moved from 15.2% to 18.8%, and its estimated monthly branded searches moved from 113K to 132K.
  • Across the 12 months ending September 2026, Olive & June’s share of searches among gel polish brands worldwide moved from 12.2% to 10.5%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for gel polish brands worldwide in September 2026?

2 changes
  1. In September 2026, Olive & June gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%.

  2. In September 2026, DND lost share of searches among gel polish brands worldwide, from 20.4% to 18.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DND’s and Olive & June’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DND

2 branded search terms

  • dnd gel
  • dnd gel polish

Olive & June

1 branded search term

  • olive and june

How the Brand Demand Index is measured

Other head-to-heads among gel polish brands

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