Brandwave

Dirty Labs vs Meliora Cleaning Products:Which is more popular?

In September 2026, Dirty Labs had more branded searches than Meliora Cleaning Products among eco laundry detergent brands worldwide. Dirty Labs had about 15,400 branded searches, while Meliora Cleaning Products had 720. Dirty Labs made up 10.8% of all eco laundry detergent brand searches we track, and Meliora Cleaning Products accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about eco laundry detergent brands, Meliora Cleaning Products appeared in two of the five answers and Dirty Labs in one. Meliora Cleaning Products was mentioned before Dirty Labs in every answer that named either.

Among eco laundry detergent brands worldwide in September 2026

Who do people search for more?

Dirty Labs, about 21 searches for every 1 for Meliora Cleaning Products

Dirty Labs 15.4K searchesMeliora Cleaning Products 720 searches

Who does AI mention more?

Meliora Cleaning Products, mentioned in 2 of 5 answers, Dirty Labs in 1

Meliora Cleaning Products in 2 of 5Dirty Labs in 1 of 5

Who does AI recommend more?

Meliora Cleaning Products, named ahead of Dirty Labs in 2 of 2 answers

Meliora Cleaning Products first in 2Dirty Labs never first

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Top eco laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meliora Cleaning Products was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dirty Labs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Meliora Cleaning Products was listed before Dirty Labs in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seventh Generation1st
  2. ECOS2nd
  3. Meliora Cleaning Products3rd
  4. Dirty Labs4th
  5. Earth Breeze5th
  6. Dropps–
  7. Tru Earth–
  8. Sheets Laundry Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eco laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dirty Labs or Meliora Cleaning Products more popular in search?

This chart shows how often people search Google for Dirty Labs and Meliora Cleaning Products by name. Each line represents a brand's share of searches for all eight eco laundry detergent brands we track, month by month, from English-language searches worldwide.

Dirty Labs and Meliora Cleaning Products among eco laundry detergent brands worldwide, by month

Share of searches by month for Dirty Labs, Meliora Cleaning Products. The figures are in the table below the chart.

View monthly share of searches table
MonthEarth BreezeDroppsSeventh GenerationDirty LabsECOSTru EarthSheets Laundry ClubMeliora Cleaning Products
Oct 202528.8%28.6%18.7%10.7%3.7%6.8%2%0.61%
Nov 202523.7%28.6%18.8%13.2%3.7%8.4%3.1%0.61%
Dec 202528.5%33.7%15%10.5%3.6%6.5%1.6%0.6%
Jan 202629.9%24.6%19.1%13.2%3.8%5.7%3.1%0.51%
Feb 202632%24.9%16.3%12%4%7.2%2.6%0.9%
Mar 202643.7%18.5%14.7%10.4%3.6%5.5%2.9%0.66%
Apr 202648.2%16.8%13.8%9.8%3.4%5.2%2.2%0.62%
May 202643.7%18.8%15.5%11.1%3.8%4.8%1.7%0.62%
Jun 202643.9%19.4%12.6%11.2%3.8%4.8%3.8%0.5%
Jul 202644.2%20.1%12.7%11.4%3.8%4.8%2.5%0.51%
Aug 202644%20.7%12.8%11.1%4.7%4.8%1.3%0.62%
Sep 202644.1%19.2%12.7%10.8%5.7%5%2%0.5%

How has the Dirty Labs and Meliora Cleaning Products comparison changed over the last 12 months?

3 findings

How did search popularity change for eco laundry detergent brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dirty Labs’ and Meliora Cleaning Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dirty Labs

4 branded search terms

  • dirty labs
  • dirty labs detergent
  • dirty labs laundry
  • dirtylabs

Meliora Cleaning Products

1 branded search term

  • meliora cleaning

How the Brand Demand Index is measured

Other head-to-heads among eco laundry detergent brands

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