Dirty Labs vs ECOS:Which is more popular?
In September 2026, Dirty Labs had more branded searches than ECOS among eco laundry detergent brands worldwide. Dirty Labs had about 15,400 branded searches, while ECOS had 8,100. Dirty Labs made up 10.8% of all eco laundry detergent brand searches we track, and ECOS accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about eco laundry detergent brands, ECOS appeared in three of the five answers and Dirty Labs in one. ECOS was mentioned before Dirty Labs in every answer.
Who do people search for more?
Dirty Labs, about 90% more searches than ECOS
Who does AI mention more?
ECOS, mentioned in 3 of 5 answers, Dirty Labs in 1
Who does AI recommend more?
ECOS, named ahead of Dirty Labs in every answer
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Top eco laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ECOS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dirty Labs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECOS was listed before Dirty Labs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eco laundry detergent brands
5 answers
Asked ChatGPT
“Which eco laundry detergent brand should I buy?”
Asked ChatGPT
“What are the best eco laundry detergent brands?”
Asked ChatGPT
“What's the best eco laundry detergent brand for sensitive skin?”
Searched Google, AI Overview
“natural laundry detergent”
Searched Google, AI Overview
“laundry detergent for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dirty Labs or ECOS more popular in search?
This chart shows how often people search Google for Dirty Labs and ECOS by name. Each line represents a brand's share of searches for all eight eco laundry detergent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dirty Labs, ECOS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the Dirty Labs and ECOS comparison changed over the last 12 months?
3 findings
- Dirty Labs was ahead of ECOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dirty Labs’ share of searches among eco laundry detergent brands worldwide moved from 10.7% to 10.8%, and its estimated monthly branded searches moved from 12.7K to 15.4K.
- Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches.
Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dirty Labs’ and ECOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirty Labs
4 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirtylabs
ECOS
1 branded search term
- ecos detergent
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