Dirt Stopper vs Esschert:Which is more popular by branded search?
In August 2026, Esschert had more branded searches than Dirt Stopper among door mat brands worldwide. Esschert was estimated to have 880 branded searches compared to Dirt Stopper’s 40, and held a 4% Share of Search versus Dirt Stopper’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dirt Stopper or Esschert?
Compare the door mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Esschert, Dirt Stopper. The figures are in the table below the chart.
View monthly share of search table
| Month | JVL | Apache Mills | Notrax | Esschert | Muddle Mat | Dirt Stopper |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 5.8% | 7.2% | 4% | 1.4% | 0.13% |
| Nov 2025 | 83.4% | 4.6% | 6% | 4.1% | 1.8% | 0.09% |
| Dec 2025 | 84.9% | 4.7% | 4.7% | 4.1% | 1.5% | 0.14% |
| Jan 2026 | 81% | 7.2% | 5.8% | 4.5% | 1.4% | 0.13% |
| Feb 2026 | 82.3% | 5.9% | 5.9% | 4% | 1.8% | 0.14% |
| Mar 2026 | 80.1% | 5.8% | 7.1% | 5.8% | 1.2% | 0.13% |
| Apr 2026 | 84.3% | 4.9% | 4.9% | 4.9% | 0.65% | 0.19% |
| May 2026 | 84.4% | 4.9% | 4.9% | 4.9% | 0.65% | 0.15% |
| Jun 2026 | 85.5% | 5% | 5% | 3.9% | 0.42% | 0.15% |
| Jul 2026 | 84.5% | 6.1% | 5% | 3.8% | 0.42% | 0.19% |
| Aug 2026 | 81.9% | 7.2% | 5.9% | 4% | 0.77% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dirt Stopper and Esschert comparison changed over the last 12 months?
3 findings
- Esschert was ahead of Dirt Stopper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dirt Stopper’s estimated Share of Search among door mat brands worldwide moved from 0.13% to 0.18%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Esschert’s estimated Share of Search among door mat brands worldwide held steady at 4%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for door mat brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dirt Stopper’s and Esschert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirt Stopper
1 branded search term
- dirt stopper
Esschert
1 branded search term
- esschert
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.