Brandwave

Dimplex vs Dreo:Which is more popular?

In September 2026, Dreo had more branded searches than Dimplex among heaters worldwide. Dreo had about 17,800 branded searches, while Dimplex had 9,580. Dreo made up 15.8% of all heater searches we track, and Dimplex accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about heaters, Dreo appeared in two of the four answers and Dimplex in none.

Among heaters worldwide in September 2026

Who do people search for more?

Dreo, about 86% more searches than Dimplex

Dreo 17.8K searchesDimplex 9.6K searches

Who does AI mention more?

Dreo, mentioned in 2 of 4 answers, Dimplex in 0

Dreo in 2 of 4Dimplex in 0 of 4

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Top heaters in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dreo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dimplex did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lasko2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • De'Longhi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vornado1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heaters

4 answers
  • Asked ChatGPT

    “Which heater should I go to?”

    1. Asked ChatGPT

      “What are the best heaters?”

      1. 1Dyson
      2. 2Dreo
      3. 3De'Longhi
      4. 4Lasko
      5. 5Vornado
    2. Asked ChatGPT

      “What's the best heater for a room?”

      1. 1Dreo
    3. Searched Google, AI Overview

      “electric heater”

      1. 1Lasko
    4. Searched Google, AI Overview

      “space heater for room”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Dimplex or Dreo more popular in search?

    This chart shows how often people search Google for Dimplex and Dreo by name. Each line represents a brand's share of searches for all ten heater brands we track, month by month, from English-language searches worldwide.

    Dimplex and Dreo among heaters worldwide, by month

    Share of searches by month for Dreo, Dimplex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDysonDreoDe'LonghiLaskoDimplexVornadoHoneywellRinnaiDeWaltRussell Hobbs
    Oct 202515.5%20.6%11.7%20.5%7.8%9%7.9%1.9%3.8%1.1%
    Nov 202515.5%23.6%10.8%20.2%6.5%8.2%8.4%1.6%4%1%
    Dec 202513.5%28.5%10.6%21.3%3.8%8.4%6.6%1.5%4.8%0.9%
    Jan 202612.1%24.4%12.4%22.6%4.9%8.8%7.1%1.4%5.2%1.1%
    Feb 202613.4%23.7%11.6%20.5%6.5%9.5%7.9%1.9%4.1%0.78%
    Mar 202618.8%21.7%13.8%14.3%10.4%7.4%6.2%3.1%2.9%1.4%
    Apr 202619.4%17.2%21.8%10.3%10.8%7.2%5.5%3.6%2.4%1.8%
    May 202622.9%14.4%28.3%7.9%9.9%4.6%4.2%4.1%1.6%2.2%
    Jun 202623.6%17%30.7%5.6%9.9%4.2%2.7%3.5%1.3%1.7%
    Jul 202623.4%14%32.5%6.2%9.2%4.7%2.8%4%1.4%1.7%
    Aug 202623%11.6%27.2%8.3%10.3%5%4.6%5.1%3.3%1.6%
    Sep 202624.5%15.8%15%12.4%8.5%7.8%7.1%4%3.8%1.1%

    Dreo and Dimplex sell other things too, so only their searches that name this product count here, like “dreo heater”.

    How has the Dimplex and Dreo comparison changed over the last 12 months?

    3 findings
    • Dreo was ahead of Dimplex in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Dimplex’s share of searches among heaters worldwide moved from 7.8% to 8.5%, and its estimated monthly branded searches moved from 21.7K to 9.6K.
    • Across the 12 months ending September 2026, Dreo’s share of searches among heaters worldwide moved from 20.6% to 15.8%, and its estimated monthly branded searches moved from 57.5K to 17.8K.

    How did search popularity change for heaters worldwide in September 2026?

    3 changes
    1. In September 2026, Lasko overtook Dimplex to rank 4th among heaters worldwide, with 12.4% of the searches.

    2. In September 2026, Dreo overtook De'Longhi to rank 2nd among heaters worldwide, with 15.8% of the searches.

    3. In September 2026, Dimplex lost share of searches among heaters worldwide, from 10.3% to 8.5%.

    How are branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Dimplex’s and Dreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Dimplex

    5 branded search terms

    • dimplex electric heater
    • dimplex fan heater
    • dimplex heater
    • dimplex oil heater
    • dimplex space heater

    Dreo

    5 branded search terms

    • dreo fan heater
    • dreo heater
    • dreo oil heater
    • dreo portable heater
    • dreo space heater

    How the Brand Demand Index is measured

    Other head-to-heads among heaters

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