DAX vs Spotify Ad Studio:Which is more popular by branded search?
In August 2026, Spotify Ad Studio had more branded searches than DAX among audio advertising platforms worldwide. Spotify Ad Studio was estimated to have 1.3K branded searches compared to DAX’s 320, and held a 0.67% Share of Search versus DAX’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DAX or Spotify Ad Studio?
Compare the platforms used to buy audio advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify Ad Studio, DAX. The figures are in the table below the chart.
View monthly share of search table
| Month | Megaphone | Acast | Spotify Ad Studio | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| Nov 2025 | 81.9% | 16.4% | 1.4% | 0.19% | <0.01% |
| Dec 2025 | 84.4% | 13.9% | 1.5% | 0.2% | <0.01% |
| Jan 2026 | 84.5% | 13.9% | 1.5% | 0.16% | <0.01% |
| Feb 2026 | 84.4% | 13.9% | 1.5% | 0.2% | 0.01% |
| Mar 2026 | 80.4% | 16.1% | 3.2% | 0.19% | <0.01% |
| Apr 2026 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| May 2026 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| Jun 2026 | 82.2% | 16.5% | 1.2% | 0.16% | <0.01% |
| Jul 2026 | 84.4% | 13.9% | 1.5% | 0.2% | <0.01% |
| Aug 2026 | 85.2% | 14% | 0.67% | 0.17% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the DAX and Spotify Ad Studio comparison changed over the last 12 months?
3 findings
- Spotify Ad Studio was ahead of DAX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAX’s estimated Share of Search among audio advertising platforms worldwide moved from 0.16% to 0.17%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide moved from 1.2% to 0.67%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
How did search popularity change for audio advertising platforms worldwide in August 2026?
2 changes
In August 2026, Spotify Ad Studio lost estimated Share of Search among audio advertising platforms worldwide, from 1.5% to 0.67%.
Estimated monthly branded searches for DAX worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DAX’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAX
1 branded search term
- dax audio
Spotify Ad Studio
1 branded search term
- spotify ad studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.